Digital
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Digital
Best Buy Acquires Broadband Service Provider Speakeasy
Electronics retailer Best Buy Co. Inc. has acquired Speakeasy Inc., a broadband voice, data and IT service provider.
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Digital
Brave New World: E-Mail’s Role in Web 2.0
2006 was the year of Web 2.0, as online social networks, blogs, RSS, podcasting, wikis, and all forms of consumer generated media exploded across the Internet.
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Digital
E-News to Go
Video sharing Blip.tv has introduced “cross-post advertising,” which allows ads to travel with videos wherever they are viewed.
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Digital
Case against Google’s PageRank Dismissed–Again
A U.S. District Court judge has dismissed a lawsuit that charged Google with giving favorable search rankings to companies that have a financial relationship with the search engine.
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Digital
SEMPO Elects New Officers
The Search Engine Marketing Professional Organization (SEMPO) published the names of its elected officers for 2007 on Friday.
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Digital
Search Gets Social
(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could.
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Digital
How User-Generated Content Is Threatening Organic Search
I’m not a Wikipedia hater – quite the opposite. I love Wikipedia and think it is one of the greatest ideas delivered to the Web. Soon, however, this great idea may turn out to be a detrimental one for e-commerce marketers
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Digital
Q4 Loss Leads Borders Back to the Web
A substantial fourth-quarter loss led retail bookseller Borders Group yesterday to announce a major strategic shift, including a new concept store and a comprehensive e-commerce Web site.
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Digital
Yahoo! Taps Executive to Oversee Click Quality
In an effort to provide more visibility into its click-fraud detection efforts, Yahoo! yesterday named corporate lawyer Reggie Davis to the newly-created post of vice president of marketplace quality.
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Digital
Turn, Turn, Turn.com to Cost-per-Action
Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.