Digital

• Digital

  Inet Interactive Acquires Two Sites

  Inet Interactive, a Web-based marketing company, has acquired two online directories from TechPad Agency LLC for an undisclosed sum.

• Digital

  Analytics a Top E- Marketing Challenge, Says Survey

  Segmentation/personalization, inventory assortments and data/analytics were cited as the top three concerns this year for online merchants seeking to improve conversions and return on investment, according to a survey from the E-Tailing Group.

• Digital

  How to Champion Natural Search Optimization

  A reader asked: “How can a CEO/CMO with no particular experience in natural search optimization, who would be a willing champion given the opportunity, refocus or restructure an organization to make that happen?”

• Digital

  Online Travel Bookings to Reach $94 Billion in 2007

  In 2007, U.S. online consumer travel sales (consisting of airline, hotel, rental car, cruise and vacation package reservations) will reach $94 billion, up 19% over last year, according to a new report from EMarketer.

• Digital

  Short Cuts

  Russian online marketer Ozon (www.ozon.ru) has attracted $18 million in investment from the Index Ventures, Cisco Systems and Holtzbrinck Ventures which reportedly bought 30% of Internet-reshenia (Internet Decisions), the owner of Ozon.

• Digital

  Google Readies for Action

  In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn

• Digital

  MyNewPlace Feels at Home in Online Rentals

  Like everything else in the consumer universe, the search for a good apartment is getting more digitally rich with every passing moving day. One of the most innovative, MyNewPlace.com, came out of beta form almost a year ago, co-founded by current CEO John Helm and technology vice president Kenneth Cluff.

• Digital

  For Wedding Site, Enhanced Search Is Bliss

  Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It was 1996—nobody knew what they were doing,” she explains), Tan signed on with Yahoo! Merchant Solutions to get Internet retail necessities such as store design software, shopping cart and online marketing assistance.

• Digital

  BabyUniverse Reports $3.3 Million Net Loss for 2006

  Internet direct marketer BabyUniverse Inc. has reported a net loss of $3.3 million for the fiscal year that ended Dec. 31, compared to a loss of $492,297 the previous fiscal year.

• Digital

  MIVA to Place Ads on Conde Nast U.K. Sites

  Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., acing out pitches from Yahoo! and incumbent Google.