Digital

• Digital

  Why a Killer Video Game Is the Army’s Best Recruitment Tool

  Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. That means the U.S. Army has to recruit 80,000 soldiers every year

• Digital

  Ask.com to Roll Contextual Ad Network

  IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.

• Digital

  Drugstore.com Cuts Losses in Quarter

  Drugstore.com Inc., reported a net loss of $3.8 million for the first quarter, compared to a net loss of $5.3 million last year.

• Digital

  Measure A/B Split Tests to Get Stellar Results with Articles

  All good marketers know that they must test each message against a control to see if good results can become stellar results.

  Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?

• Digital

  More Light, Less Heat on Click Fraud at SES

  In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.

• Digital

  AdGooRoo Makes You a Competitive Force

  Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio

• Digital

  Amazon.com Sees Revenue, Income Boost in First Quarter

  Amazon.com generated $3.02 billion in sales during first quarter 2007, up from $2.28 billion a year ago. The online retailer attributed $84 million of the gain to favorable foreign currency exchanges.

• Digital

  What’s On? Channels.com Wants to be Your Online Video Hub

  After two years of development, Web video guide Channels.com recently launched, with the goal of being a central hub for viewers and programmers alike. E-Centric recently talked with Sean Doherty, founder and CEO of the Palo Alto, CA-based company, to find out why he thinks his site will help boost the profile of advertiser supported online video.

• Digital

  Price Check: Frucall Takes Comparison Shopping Mobile

  Frucall allows consumers to do a price check instantly from their mobile phone. The service recently introduced a new advertising platform, Frucall SmartAds, which imbeds targeted ads into the calls.

• Digital

  E-News to Go

  EPOIA Interactive Studios, LLC has launched PodshowCreator’s ContentPay, a new service in conjunction with Amazon.com’s Associates program. The service enables podcasters to earn revenue with a customizable storefront showcasing Amazon.com products relevant to the content of the podcast.