Digital
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Data Driven ROI
Bank on It
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.
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Digital
Serious Games
According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,
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Digital
Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,
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Digital
Simple, Sturdy and Stylish
Some direct marketers who deal with a variety of craftspersons might grumble that they don’t always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com
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Digital
Band on the Run
Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes
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Digital
Driving Force
Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.
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Digital
Moving Pictures That Move Product
When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two
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Digital
Pharma DMers Are Web-Shy
Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.
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Digital
Yahoo! to Buy Right Media Ad Exchange
Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.
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Digital
Spyware Turns Up in Google Search Ads
Google last week cracked down on a number of pay-per-click ad accounts being used to send searchers to malware-infected Web sites set up to steal banking accounts and other personal data, the company revealed Friday.