Digital
-
Digital
Acquisition Aids ValueClick Income Gains
ValueClick reported net income of $18.6 million for the first quarter, nearly doubling net income of $9.8 million last year.
-
Digital
Your Brand and Paid Search: What You Need to Know
Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”
-
Digital
Mobile Advertising: Your Phone Is About to Ring
Will mobile phone advertising be intrusive or a boon for the consumer? That debate, which has been building, is about to boil over
-
Digital
Spyware Bills to Three-Peat before Congress
For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users’ computers.
-
Digital
Neo@Ogilvy Teams Up With SEMDirector
Neo@Ogilvy”>Neo@Ogilvy, the Ogilvy Group’s digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.
-
Digital
Calendars.com Optimizes Campaigns, Bids
For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really have just a few weeks out of the year to sell, and we need to be on top of our marketing.”
-
Digital
It’s All about the Landing Page, Baby
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother
-
-
Digital
Live From CADM: Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
-
Digital
Moving Pictures That Move Product
When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two