Digital
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Digital
Fair Isaac Prelim Report: 15% of Billed Clicks Could Be Bogus
Fair Isaac Corp., the company that detects credit fraud for financial institutions, announced Friday that preliminary findings from its study of click fraud in pay-per-click advertising suggest that bogus clicks can reach 10% to 15% of billed traffic.
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Digital
Local.com Plays with the Big Boys
As CEO Heath Clarke explains it, Local.com occupies a space between the two largest groups involved in local online search, and enjoys an advantage over each.
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Digital
Web 2.0, Online Ads Can Spread Malware: Google
At times it seems as if doing business on the Web means living with risk, for users and marketers alike. Threats come up and spread fear, uncertainty and doubt about the viability of a channel (spam in all its forms), the accuracy of baseline metrics (click fraud, cookie deletion) or the integrity of e-commerce (data protection). In some cases, more or less acceptable solutions are found. More likely, the bad actors simply move on to the next more lucrative scam.
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Digital
Microsites Are Becoming a Macro Idea
Bill Hanekamp is a huge fan of small Web sites. Technically, they
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Digital
Poll Finds Credit Card Security Fears Inhibit Online Sales
Consumers would shop more online if more alternatives to paying by credit card were available, such as being billed by telephone or Internet service providers, according to the 2007 Annual Javelin Consumer Payment Poll.
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Digital
24/7 Confirms Sale Is a Possibility
Online marketing firm 24/7 Real Media last week confirmed earlier reports that it may be for sale.
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Digital
One in 10 Web Pages Could Carry Spyware: Google
Research by search giant Google has suggested that one in 10 Web pages is capable of activating malicious code and 16% may contain code that could infect a user’s PC. And they’re being aided in the spread of that malware by the demand-side pull of Web 2.0 content such as video and browser widgets.
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Digital
An Internet First: Apparel Outsells Computer Hardware/Software Online
For the first time, apparel and footwear outsold computer hardware and software online in 2006, according to a report expected to be released today by Shop.org.
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Digital
Court Date Set for Google AdWords Trial
A federal judge has set a date to begin jury selection in a trial that questions Google’s right to sell trademarks as keywords for delivering pay-per-click search ads.
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Digital
Local.com Posts Strong Growth in Local Search Ad Revenue
Local search engine Local.com reported first-quarter 2007 revenue of $4.9 million, an improvement of 55% over revenue for the same quarter last year and 35% revenue growth from Q4 2006