Digital
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Digital
More Search Marketers Keeping an Eye on ROI: Study
Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect.
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Digital
Merkle Hires Four Interactive Excecutives
Merkle has named four new executives in its interactive services group in its Denver office.
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Digital
Agency.com Appoints Warren President of SF Office
Agency.com has appointed Jordan Warren president of its San Francisco office.
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Digital
Google’s New Search: Universal, and Far from Remote
Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. At least, that’s how it looks now.
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Digital
Autobytel Tricks Out New Shopping Site for Car Owners
Autobytel, one of the pioneering sites that hooked up new car shoppers and dealers in the mid-1990s, has launched a new one-stop Web shop aimed not just at auto seekers but at anyone with automotive needs
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Digital
Looking for GPS in Local Mobile Search
With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they
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Digital
FTC Reported Checking GoogleClick’s Antitrust Cred
The Federal Trade Commission will reportedly check the antitrust impact of Google’s intended $3.1 billion purchase of ad management firm DoubleClick.
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Digital
Real Estate Search Engine Completes Funding Round
Real estate search engine Trulia announced it has secured $10 million in third-round funding from a group led by Sequoia Capital and including previous venture investors Accel Partners and Fayez Sarofim & Co.
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Digital
Staples Acquires American Identity
Staples Inc. has acquired American Identity Inc., a promotional products company, for an undisclosed sum.
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Digital
A Few Words in Praise of Affiliate Marketing
(Searchline) In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray.