Digital Archives - Page 222 of 312

Video Ad Growth Will Outpace Search by 2011: IDC

Search marketing will continue to attract growing ad budgets from now until 2011, but its share of total online ad spending will slowly decline during that time from 40% in 2006 to 32% in 2011 due to the rise of Internet video advertising, according to a report from research firm International Data Corp.

Digital

Five Questions on the Digital Creative Evolution

To share some ideas for driving user engagement through digital creative, I spoke to Olaf Czeschner, Chief Creative Officer, Frankfurt, Germany. Our international colleagues bring a refreshing perspective since their markets have different design sensibilities and different degrees of technology penetration.

Digital

Leveraging New Online Media Tools: The Argument for Engagement

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

Digital

Yahoo!: The Quality Goes in, or the Price Goes Down

The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s AdSense network or the Yahoo! Publisher Network while contextual networks like Quigo Technologies that offer greater transparency are picking up business.

Digital

SendTec Takes to TV Spots in Search of Search Customers

How can you tell search marketing has gone main stream? Well, it might be the moonshot prices the engines have offered for recent acquisitions such as Doubleclick and aQuantive. Or you could note, as The Times Online did last month, that Google, a company that went public less than three years ago, now has greater capitalization than McDonald

Digital

Mobile Campus Puts Local Ads on Student Phones

In mobile marketing, it

Digital

Search Engine Benchmarketing

In search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going 24×7.

Digital