Digital
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Digital
Search and Display Work Well Together
Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a study from digital marketing firm Atlas, a subsidiary of aQuantive.
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Digital
Bazaarvoice Taps the Passionate Consumer
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn
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Digital
Jingle Pay-per-call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.
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Digital
Insurance Marketing Warning: Grow Online or Die Offline
Attendees at the Professional Insurance Marketing Association (PIMA) Summer Conference were warned that offline direct marketing strategies are no longer viable for marketing to affinity groups and that companies must modify strategies and adapt to online marketing or else become extinct.
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Digital
E-commerce Spending Projected to Hit $200 Billion This Year
Online consumer spending is projected to reach $200 billion by the end of 2007, according to comScore Inc., which monitors a cross section of 2 million consumers’ online browsing and transaction behaviors.
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Digital
Acquisition to Boost Revenues at iCrossing to $100 Million
The digital marketing services firm iCrossing Inc. has acquired the Web development agency Proxicom Inc. Terms have not been disclosed.
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Digital
Microsoft Adds an Ad Exchange
Microsoft announced late Thursday that it has agreed to acquire AdECN, an online auction for Web display advertising space. The price of the purchase was not disclosed.
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Digital
Superpages Goes to the Video
Internet Yellow Pages Superpages.com is beta testing video ads for small to mid-sized local businesses that advertiser in its online directories.
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Digital
Short Cuts
A federal judge refused to stop eBay from using an online feature that lets shoppers buy items at a fixed price with one click.
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Digital
R.H. Donnelley Takes Care of Business.com
R.H. Donnelley, the publisher of both print telephone directories and Internet Yellow Pages, announced yesterday that it entered into an agreement to purchase enterprise search engine and ad network Business.com for $345 million in cash.