Digital

• Digital

  Web Site Markets Sheets to Students

  When Peggy Allen and Ronda Pierson were sending their children off to college a couple of years ago, they were appalled at the low quality and wrongly sized sheets available for dormitory beds.

  This led the pair, both former executives at Lifetime Television, to found an online operation dedicated to this supplying this niche market.

• Digital

  Travelzoo Ups Search ROI

  Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

• Digital

  Let’s Get Together

  If you want to make friends, you have to be social. The same theory applies if you want to court customers, says Valerie Fox, vice president of social networking site Gather.com.

• Digital

  Exciting and New

  Click aboard Carnival Cruise Lines is expecting you. The Miami-based cruise ship operator has launched FunShipIsland.com, a site that allows potential

• Digital

  Meet and Green-t

  Considering all the wasted paper and materials generated by many conferences, it was inspiring to hear about last month’s BlogPhiladelphia event, an

• Digital

  Sending Out an RSS

  With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.

• Digital

  Bridging the Gap

  As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn’t being filled by either the Internet Yellow Pages providers or traditional search engines.

• Digital

  Dolphin Blue Targets Small Firms and Government

  In the past two and a half years, business has picked up for Dolphin Blue, which Kemper attributes in part to the efforts of former vice president Al Gore and a subsequent growing public awareness of environmental matters.

• Digital

  PC Mall’s Fortunes Up, Future Expectations Bright

  PC Mall generated $263 million during its second quarter, up from $234.1 million in second quarter 2006. The company’s net income rose from $395,000 to $3 million during the same period. The quarter ended June 30.

• Digital

  Online Ads Lead to Research, In-Store Spending: Study

  Consumers who see online advertising tend to research purchases online, and are more likely to make an in-store purchase as a result of their actions, according to a new study.