Digital
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Digital
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the
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Digital
Partnering for Progress
It might surprise some direct marketers to find out that affiliates can deliver a more desirable demographic than the average online shopper.
According to a recent study from DoubleClick Performics, affiliate channel shoppers spend more
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Digital
LABELING GROWTH
If you want to put a label on DYMO’s marketing goals for 2008, try personalization. And understanding shopping patterns.
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Data Driven ROI
WORKER’S PARADISE
Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for
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Digital
Beauty Pageant
Fred Segal Beauty’s latest online promotion urged consumers to go beyond skin deep.
In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a
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Digital
J.L. Halsey Reports $2.1M 4Q Profit
Online marketing services provider J.L. Halsey last week reported a $2.1 million fourth quarter profit on $10.8 million in revenue, up from $364,000 in profits on $7.7 million in revenue for the same quarter last year.
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Digital
Online Retailers Embrace Welcome E-mails: Study
(PromoXTRA) Online retailers have increased their use of welcome e-mails, according to a study by the Direct Marketing Association’s E-mail Experience Council.
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Digital
Wildmile Receives Financing to Boost Online Marketing Services
Wildmile Inc., a Seattle-based search engine and online marketing services firm, has obtained $4 million in debt financing to spearhead plans for expansion.
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Digital
New Motion Acquires Traffix
New Motion Inc., an online and digital entertainment company, has acquired Traffix Inc. for $138.9 million in stock.
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Digital
Preation Acquires EWeb Designs
Preation, an online design and marketing services provider, has acquired EWeb Designs.