Digital
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Digital
Color Blind Consumers
Anyone who’s recently watched NBC Universal’s networks like NBC, USA, Bravo or the Sci-Fi Channel, or a host of their other cable, broadcast, Web, and wireless offerings simply could not have missed how they leaped upon the environmental movement. “Green is Universal,” get it? But did they get the point across, or just try to use green as a brand differentiator?
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Digital
Retailers Gear Up for Cyber Monday
Online retailers are apparently really getting into the Cyber Monday holiday spirit.
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Digital
InfoSearch Media’s Loss Shrinks, Revenue Off
InfoSearch Media Inc., a search marketing firm, generated $1.2 million in third quarter 2007, down from $1.6 million in third quarter 2006.
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Digital
Backchannelmedia Tests Technology for TV and Internet Ads
Backchannelmedia Inc. plans to begin testing technology for direct response television and Internet advertising in early 2008.
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Digital
BiggerBoat Network Targets Advertising on Entertainment Web Sites
The BiggerBoat Entertainment Advertising Network launched by OnMeta Inc. will target direct response advertising to 15 million unique monthly visitors of entertainment-oriented Web sites.
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Digital
Fourth Cyber Monday Probably Biggest: DoubleClick Performics
An early Thanksgiving and a Tuesday Christmas this year means there will be five so-called Cyber Mondays and the fourth will probably be the biggest, according to DoubleClick’s Performics division.
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Digital
WSJ.Com To Move To Ad-Supported Model: Reports
The Wall Street Journal’s Web site will move from a subscriber-revenue model to offering free access in exchange for advertising revenue, according to parent company News Corp. chairman Rupert Murdoch.
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Digital
IBM Predicts Shift to Interactive Advertising
A major shift away from traditional advertising to interactive ad formats will occur in the next five years, according a report released by IBM Global Business Services. It’s title is “The End of Advertising as We Know it.”
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Digital
U.S. Online Ad Budgets Up 28% This Year: EMarketer
(Promo XTRA) Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.
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Digital
Shipwire Opens Canadian Facility
Fulfillment outsourcer Shipwire, Inc. is expected to announce today the opening of a new facility in Toronto, Canada.