Digital

• Digital

  Calling All Web Analysts

  Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research

• Digital

  Fetch! Good Site!

  Anyone who’s ever owned pets knows how tough it can be to get them to do what you want. Likewise, online marketers occasionally have a hard time helping customers find the products they’re looking for on their sites.

• Digital

  Widgets? They’re Easy

  Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also

• Digital

  More Than $18B Spent Online This Holiday Season: Survey

  More than $18 billion was spent online during this Holiday season, an 18% increase over last year, according to ComScore Networks.

• Digital

  Marketer Sells Generators, Air Compressors

  Back in 2002, Jon Hoch got an idea from a bad shopping experience. He couldn’t find the lawn mower he wanted at the local big box or the neighborhood hardware retailer.
  This inspired him to go try online retailing.

• Digital

  E-News to Go

  Newsweek and the Media Bloggers Association (MBA) have launched ” The Ruckus,” a new group blog about politics for Newsweek.com.

• Digital

  Survey Finds Small Businesses Turning to Internet Media

  Small businesses still rely mainly on Yellow Pages advertising to generate inbound telephone inquiries, but spending on Internet advertising media is expected to increase significantly, according to survey findings.

• Digital

  E.U. Lawmakers Examine Google’s Plans for Doubleclick

  The European Parliament plans to conduct hearings in January to examine issues related to Google’s plans to acquire online advertising tracker Doubleclick, according to wire service reports.

• Digital

  Social Media Monitoring and Analysis: Call It What You Will

  Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence analytics, and online consumer intelligence.

• Digital

  Ask.com Debuts Search Erase Feature

  Ask.com, the search engine, has launched AskEraser, a service that completely deletes all future search queries and associated Web cookie information from its servers.