Data-Driven Thinking
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Data-Driven Thinking
Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture
In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]
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Data-Driven Thinking
There’s A Lot Wrong With Google’s And Meta’s Non-Transparent ‘Refund’ Practices
Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms, and […]
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Data-Driven Thinking
Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which […]
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Data-Driven Thinking
Google’s Privacy Sandbox Isn’t As Bad As Critics Claim
Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media. You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […]
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Data-Driven Thinking
Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws
The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […]
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