Topic

Data-Driven Thinking

  • The Ad Industry Urgently Needs Consistent Privacy Standards

    Last week, I had the opportunity to speak at the 2024 IAB Public Policy and Legal Summit in Washington, DC, about the importance of standardization in privacy compliance, discuss the IAB Diligence Platform and hear directly from regulators about what they are looking for. Standardization is an urgent issue for three reasons. Advertising is now […]

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  • Blocking Domains Isn’t Enough To Stop MFA

    Recent reporting from Adalytics and the Wall Street Journal exposed that Forbes, a publisher with more than a century’s worth of brand equity, was running a parallel made-for-advertising site in the shadows.  One of the most trusted brand names in business reporting was using tactics advertisers usually associate with bot farms or clickbait content. This […]

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  • Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy Rights

    US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the radar.  Participants in the ad tech ecosystem should take note. These […]

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  • Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

    Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie.  However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.  Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]

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  • Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture

    In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]

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  • There’s A Lot Wrong With Google’s And Meta’s Non-Transparent ‘Refund’ Practices

    Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms, and […]

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  • Shopping Has Transformed. It’s Time For The Marketing Funnel To Catch Up

    Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which […]

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  • Google’s Privacy Sandbox Isn’t As Bad As Critics Claim

    Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media.  You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […]

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  • Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws

    The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […]

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