Data & Analytics
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Profiles & Campaigns
Unilever Invests in People to Boost Marketing Power
The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns. -
Demand Gen
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
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Data & Analytics
How Embedded BI Can Help Digital Marketing
Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.
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Profiles & Campaigns
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
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Direct Marketing | Print
Direct Mail Helps EyeMed Get Seen By Prospects
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.
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Data & Analytics
Three Ways to Leverage Market Research in 2019
Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019. -
Direct Marketing | Print
Using Offline Data to Power Programmatic Advertising
Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing. -
Facts & Figures
Declining Consumer Confidence and Privacy Regulations Concern Marketers in 2019
A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year. -
MarTech
Too Much Martech: How Many Tools Do You Really Need?
Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat? -
Data & Analytics
Marketing Strategies at Risk: Six Predictions
Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.