Data & Analytics

• Data & Analytics

  Metrics for Marketing to Luxury Buyers

  The rich really are different from the mass market–and companies had better treat them that way. That’s what Milton Pedraza, CEO of the New York-based Luxury Institute, says in introducing a set of metrics designed to measure how high-end customers feel about their experiences with the Louis Vuittons and Neiman-Marcuses of the world.

• Data & Analytics

  Datagence Enhances Co-op Database

  The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along