Data & Analytics

• Data & Analytics

  Fallout from Ford’s Gay Media Flip-flopping Continues

  A recent nationwide online survey conducted by GayTrendsetters.com has found that despite Ford Motor Co.’s recent reversal in its marketing stance toward the gay/lesbian/bisexual/transgender (GLBT) community, the damage has been done.

• Data & Analytics

  The Art of Ageless Marketing

  Given the composition of our population, there is no need to choose between the youth market and the older consumer. In fact, to be successful you have to have them both–and you can, by focusing less on the differences between old and young, and more on the similar benefits both groups expect from your product. This is the first and most difficult step toward mastering the art of ageless marketing.

• Data & Analytics

  Benefits of Supporting Gay Employees

  Companies that support their gay and lesbian employees with health benefits comparable to those of their straight workers may reap greater brand loyalty, a new survey indicates.

• Data & Analytics

  Metrics for Marketing to Luxury Buyers

  The rich really are different from the mass market–and companies had better treat them that way. That’s what Milton Pedraza, CEO of the New York-based Luxury Institute, says in introducing a set of metrics designed to measure how high-end customers feel about their experiences with the Louis Vuittons and Neiman-Marcuses of the world.

• Data & Analytics

  Datagence Enhances Co-op Database

  The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along