Data & Analytics
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Data & Analytics
Hispanic Online Marketing: Beyond the Basics
Today there are relatively few online options that advertisers can use to target Hispanics. This reality is a result of two main factors.
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Data & Analytics
The Luxury of Change: Trends for Upscale Marketers
Perhaps the rich are different…but in many ways companies targeting the wealthiest consumers aren’t that different from those marketing to a mass audience.
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Data & Analytics
Hispanic Online Best Practices: Integrated Marketing and Operations
The term “integrated marketing” is a popular industry buzzword referring to the synchronization of all aspects of marketing communications, enabling each to work the others as a unified force rather than in isolation.
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Data & Analytics
Young and Restless: Tips for Reaching Teens Online
Marketing to youth is one of the hottest yet most challenging topics in digital marketing–for good reason.
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Data & Analytics
Hispanic Online Best Practices: Features and Functionality
Critical features and functionality tend to vary by company and by online initiative. For an online retailer, for instance, a shopping cart is a critical feature; for an airline, a booking engine is key.
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Data & Analytics
RU Ready 4 the DM Generation?
The Shop.org conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation.
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Data & Analytics
Finding the Hispanic American Online
If you don’t figure out how to market to Hispanics over the next few years, you may not have a career in marketing.
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Data & Analytics
Hispanic Online Best Practices: Toggle
In the context of Hispanic online marketing, “toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa.
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Data & Analytics
Hispanic Online Best Practices: Notification
As we discussed in our previous article, Hispanic Online Best Practices: Comparability and Maintenance, a Hispanic online program does not have to be all or nothing. We recommend that companies take a strategic approach in developing Hispanic online initiatives. In many cases, this entails a phased approach with key milestones.
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Data & Analytics
In-Store Marketing: Don’t Overlook the Hispanic Consumer
It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.