Data & Analytics

• Data & Analytics

  Impersonally Identifiable Information

  Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.

• Data & Analytics

  Reviews Nice to Share for TurboTax

  Intuit’s TurboTax product has had over 20 million customers, and over 50% of those folks are using Facebook and have, on average, 150 friends. They obviously

• Data & Analytics

  Social Media Campaigns That Moms Love

  Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.

• Data & Analytics

  The Thrill of the Crowds

  It’s spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of

• Data & Analytics

  MeritDirect, Penton Partnership Goes Beyond List Sales

  MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media

• Data & Analytics

  Become Invulnerable

  As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

• Data & Analytics

  Sears Gets Social With the DIY Market

  Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

• Data & Analytics

  Editor’s Note: Dog Days and Holidays

  Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything

• Data & Analytics

  Hiring the Right Contractors for Multilingual Marketing

  While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract

• Data & Analytics

  Steps to Managing Spanish Language Translation

  In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think