Data & Analytics

• Data & Analytics

  Fisher-Prices’s New Zoo View Connects With New Moms

  Everyone goes to a zoo to see something they’ve never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is

• Data & Analytics

  Picking Up Chicks: How Brands Relate to Women in Social Media

  If women are a core target audience for your brand, chances are good you’re already connecting to them via social media. Well, that is, good if you want

• Data & Analytics

  Move Beyond Your Current Distribution Channels

  Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today’s fluctuating economic climate.

• Data & Analytics

  International Spotlight: Why 50 Cent and Facebook Feel at Home in Turkey

  What are among the first five things that you think of when someone mentions “Turkish culture?” Probably Turkish coffee and belly dancing—though neither are native to the culture. However, unlike many other people, the Turks are not bothered at all in sharing the limelight for what one might consider two of their most visible cultural icons.

• Data & Analytics

  Twitter Programs Give Wing To Data Gathering and Display Ad Strategies

  The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.

• Data & Analytics

  Impersonally Identifiable Information

  Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.

• Data & Analytics

  Reviews Nice to Share for TurboTax

  Intuit’s TurboTax product has had over 20 million customers, and over 50% of those folks are using Facebook and have, on average, 150 friends. They obviously

• Data & Analytics

  Social Media Campaigns That Moms Love

  Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.

• Data & Analytics

  The Thrill of the Crowds

  It’s spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of

• Data & Analytics

  MeritDirect, Penton Partnership Goes Beyond List Sales

  MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media