Data & Analytics

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  Data & Analytics

  Increasing the Potential of Your Email File

  Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

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  Data & Analytics

  Do You Have a True B2B Marketing/Sales Partnership?

  Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case

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  Data & Analytics

  Special Report: Following Digital Footprints to Make Sense of All Your Data Points

  Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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  Data & Analytics

  Focus on Individual Consumers, Not Campaigns, in Email

  The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

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  Data & Analytics

  Retail Retargeting in Email on the Rise

  Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

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  Data & Analytics

  Enewsletters Outperform B2B Promotional Emails: Study

  B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

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  Data & Analytics

  Make Your Email Look More Official Than Promotional

  In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

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  Data & Analytics

  Marketing Tech Integration Remains a Challenge

  Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

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  Data & Analytics

  B2B Traffic Doesn’t Necessarily Stop on Holidays: Study

  A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.

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  Data & Analytics

  Trend Report: Customer Data Platforms in 2014

  Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.