Cynsiders
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Cynsiders
Brands Talk “Omnivideo” and Authenticity at DPAA Global Summit
By E.B. Moss This year’s DPAA Global Summit centered on the dual themes of “omnivideo” and “authenticity” during a full day of sessions at New York’s Chelsea Piers. Experts from agencies, out of home media networks and brands, including McDonald’s and Mastercard, educated a standing-room only audience of seemingly close to 1000 delegates. As Barry […]
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Big TV: Finding Gen Z
How can programmers reach Gen Z? Go straight to the source. Hali Anastopoulo, Co-founder and Chief Creative Officer at Get Me Out Productions – and a member of that desirable demo – will take part in the “Wherefore Art Thou, Gen Z?” discussion at the Cynopsis Big TV Conference, taking place September 27-28 in NYC. […]
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Big TV: Thinking Bold
On hand at the Cynopsis Big TV Conference will be Albert Thompson, Managing Director, Digital Innovation, at Walton Isaacson – a bold thinker and straight talker helping to untangle technology and chart a path to the future. Here, he answers some questions ahead of the September 27-28 event. How concerned are you about AI? Once the machines are […]
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Big TV: Decoding Gen Z
In the rapidly changing media world, to succeed, companies can’t just keep pace – the need to look ahead. That’s the theme of the Cynopsis Big TV Conference, taking place September 27-28 in NYC. Drew Corry, MAGNA’s SVP, Group Director, Strategic Investment and Media Research, will be on hand to offer the kind of insights and fresh thinking that can […]
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Big TV: Pay Attention
The speed of change in the media industry is exciting – and in some cases “more than a little scary,” says Ed McElvain, Mediahub’s EVP, Director of P3 (digital platforms and data-driven media buying). McElvain, who will be speaking at the Cynopsis Big TV Conference on a panel about attention measurement, offers a preview of that conversation. What are brands’ […]
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Big TV: The New Fan Engagement
Technology is being used in exciting, sometimes unexpected new ways to engage audiences and consumers.Falon Fatemi, who as CEO of Fireside is at the forefront of monetizing fan experiences, will be among those sharing fresh insights at the Cynopsis Big TV Conference. Here’s a preview. You’ll be addressing the topic of new ways to engage consumers. What is the […]
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Pepsi Celebrates Zero with the NFL
Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles, who will sport No. 0 during the upcoming season for the first time in NFL history. As the Official Soft Drink of the NFL for over 20 years, Pepsi® is introducing Pepsi® Zero Sugar as the new “Official Zero of the NFL” […]
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The Case for the Older Worker
By Laurie Petersen When’s the last time you hired a 60-year-old? It’s inevitable you will. The fastest growing population in the U.S. is people over age 55, and as the average age increases, these folks need to keep working both for money and the mental benefits work brings. According to a study by Age Wave […]
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Changing the Model at EarthxTV
EarthxTV is an entertainment television network dedicated to the environment. CEO Dan Russell shares how it began…and where it’s headed. How did EarthxTV start? EarthxTV is an entertainment network dedicated to informing and inspiring people and organizations to take action toward a more sustainable future. EarthxTV began during COVID, an opportunity to connect […]
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What to Watch This Summer
Summer Streaming Season is here. Despite Hollywood’s expected slowdown in the coming months as the WGA strike continues, the season has been bursting at the seams with incredible new shows, series and movies to catch this summer. After combing through listings, early screenings and pouring over trailers, Yahoo Entertainment’s Ethan Alter, David Artavia and Kevin […]
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