Cynsiders Archives - Page 9 of 22

“Opportunity Knock$” Puts the Real in Reality TV

Jamie Strayer, first-time producer of “Opportunity Knock$,” a not-for-profit TV series that uses technology to help Americans overcome the practical and mental elements of debt, explains how – and why – her show keeps it real. How is this show differ from other reality shows that aim to help people undergoing financial struggles, like “Going […]

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On the Move: BBC Studios

Three months ago, BBC Studios put global syndication and ad sales under one roof, a move aimed at unlocking growth that included the promotion of Tara Maitra to Chief Commercial Officer, Global Distribution,. Maitra tells Cynopsis how it’s going so far. As not all in the industry immediately think of the BBC as a commercial […]

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ID Works to Shift the Stigma Around Domestic Violence

ID is amplifying increased awareness around Domestic Violence Awareness Month this October with the launch of its “No Excuse for Abuse” campaign partnership with domestic violence organizations One Love Foundation and NO MORE. Jason Sarlanis, President of Crime & Investigative Content, Linear and Streaming, Warner Bros. Discovery, explains why the true crime network has a responsibility to step […]

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Making Podcasts Pay Off

Aiming to capitalize on a hot trend, Aliza Rosen launched AYR Media in 2020 with a very specific approach: Mine great stories and produce them first in podcast form; then adapt and sell that IP as TV series and films. At this point, she’s produced and released six different successful podcasts – the most recent, […]

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Meeting Consumer Demand with Real-Life Gender Representation

A SeeHer Series Advertising has long held the power to influence and shape cultural perceptions. As consumers’ awareness and expectations of gender equality increase, having predictive drivers of success becomes even more critical. In a breakthrough partnership, SeeHer and multinational market research firm Ipsos have released their first joint white paper, Strive for More. The […]

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Speciale Edition: Univision’s Game-Changing Solution

A SeeHer Series There are 62 million Hispanics in the U.S. today, and more than 31 million of them are female. As the world’s leading Spanish-language media and content company, TelevisaUnivision is the ticket to the dance for brands eager to grow and connect with this massive and influential audience. Even though one out of […]

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Measuring the Success of Women’s Sports Programming

A SeeHer Series As we celebrate the 50th anniversary of the passage of Title IX, there’s much to cheer about. Yet the game is far from over. The advancement of women’s sports has been slowed by a lack of resources in measurement and comprehensive assessment tools. To meet this challenge, SeeHer’s initiative, SeeHer in […]

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Bright West Goes Back to “Creator-First”

Despite the challenges of producing documentary films, financier/producer Alex Lieberman launched new label Bright West Entertainment earlier this year. The result? Four films have debuted at major festivals in 2022, with more projects on the way. Cynopsis had a few questions for Lieberman, including – why now? What made you launch Bright West at this […]

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Can Kids Content Solve CTV’s Transparency Problem?

By Alan Wolk As the number of streaming options grows, many streaming viewers are turning to free or lower-priced ad-supported subscription services and to free ad-supported streaming TV services. A recent Tubi study showed that in households using only one or two streaming services, 20% watch ad-supported (versus ad-free) services, but when the number of services […]

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Fantasy Meets Reality TV in Tune in Tomorrow

The “wibbly-wobbly” nature of reality television is explored – and taken to a fantastical new level – in Tune in Tomorrow, a novel by veteran entertainment journalist Randee Dawn that comes out August 16. Here, she offers her take on the genre, and its impact on viewers. By Randee Dawn What’s the inspiration behind this […]

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