Cynsiders
-
Cynsiders
What to Watch This Summer
Summer Streaming Season is here. Despite Hollywood’s expected slowdown in the coming months as the WGA strike continues, the season has been bursting at the seams with incredible new shows, series and movies to catch this summer. After combing through listings, early screenings and pouring over trailers, Yahoo Entertainment’s Ethan Alter, David Artavia and Kevin […]
From
-
Cynsiders
Passing the Gender Equality Vibe Check with Gen Z
A SeeHer Series By A Anthony, Ph.D., Cultural Insights Strategist at Horowitz Research As many U.S.-focused LGBTQIA+ Pride Month campaigns wind down, this is a perfect time for the media and marketing industry to reflect on the potential for a campaign’s lasting impact and impression on Gen Z. Did your marketing materials hit the cultural mark […]
From
-
Cynsiders
The Curious Case of a Hit True Crime Series
ID’s hit docuseries “The Curious Case of Natalia Grace” follows the story of a couple whose adoption goes awry when they come to believe their little girl is actually a sociopathic woman with a hormonal disorder. Shannon Evangelista, Executive Producer and co-founder of Hot Snakes Media and the creator of the true crime tale, tells […]
From
-
Cynsiders
The Long, and Mostly Short, of Connecting with Gen Z
Connecting with Gen Z means thinking small – at least in terms of length of content. Leo Fernandez, Senior Director of Creative Development at Team Whistle, explains how to make short form content resonate. Why should brands and publishers be focused on crafting and implementing a short form content strategy? The popularity of short-form videos […]
From
-
Cynsiders
Closing the Gender Gap
A SeeHer Series By Yuko Furuichi, CEO at and President of Comexposium Japan My entire career has been focused on driving growth and innovation in digital media and advertising technology. I started my journey on the agency side, working for companies like CyberAgent, but quickly realized my passion for sparking connections and innovation could help […]
From
-
Cynsiders
PR Guy Goes to the “Other Side”
Long-time media and advertising industry PR guy Mark Braff, who retired in late 2020, now finds himself in what he calls the “odd” position of being the interviewee rather than the interview facilitator, as he had been for 40+ years. Braff has authored a book, “Sons of Baseball: Growing Up With a Major League Dad,” which was released […]
From
-
Cynsiders
“On Patrol Live” Gets Results
By Charlotte Dulany “On Patrol: Live,” a REELZ original docuseries following police officers in real time, shares stories of car chases, wanted felons and missing persons. The series was recently handed a 90-episode renewal through January 2024, and is available to stream on Peacock and on demand. Cynopsis spoke with series host Dan Abrams and […]
From
-
Cynsiders
How C-Suite It Is: The Power of Women’s Sports Goes Audible
Audible Originals’ 10-part series “She Got Game: Inspiring Women, Inspired by Sports” illustrates the compelling link between female sports participation and career success. Notable guests include Laila Ali, Chelsea Clinton, Aisha Tyler, Shawn Johnson, Dany Garcia and Sheila Johnson. Award-winning sports journalist, Bonnie Bernstein, who serves as the series’ creator, host and executive producer, discusses […]
From
-
Cynsiders
Will This New Attention Metric Be Video Advertising’s Greatest Asset?
By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]
From
-
Cynsiders
Creating an Emotional Connection
Nat Geo’s limited series “A Small Light,” based on the true story of Miep Gies, one of the people who hid the family of Anne Frank from the Nazis during World War II, premieres May 1 on Nat Geo and next day on Disney+. EVP of Global Scripted Content and Documentary Films, Carolyn Bernstein, talks […]
From
