Cynsiders Archives - Page 7 of 22

“On Patrol Live” Gets Results

By Charlotte Dulany “On Patrol: Live,” a REELZ original docuseries following police officers in real time, shares stories of car chases, wanted felons and missing persons. The series was recently handed a 90-episode renewal through January 2024, and is available to stream on Peacock and on demand. Cynopsis spoke with series host Dan Abrams and […]

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How C-Suite It Is: The Power of Women’s Sports Goes Audible

Audible Originals’ 10-part series “She Got Game: Inspiring Women, Inspired by Sports” illustrates the compelling link between female sports participation and career success. Notable guests include Laila Ali, Chelsea Clinton, Aisha Tyler, Shawn Johnson, Dany Garcia and Sheila Johnson. Award-winning sports journalist, Bonnie Bernstein, who serves as the series’ creator, host and executive producer, discusses […]

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Will This New Attention Metric Be Video Advertising’s Greatest Asset?

By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning speed, data, AI, and adtech are transforming the way brands connect with consumers, opening up a host of new channels and formats that captivate audiences like never before. Interactive and dynamic video ads particularly […]

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Creating an Emotional Connection

Nat Geo’s limited series “A Small Light,” based on the true story of Miep Gies, one of the people who hid the family of Anne Frank from the Nazis during World War II, premieres May 1 on Nat Geo and next day on Disney+. EVP of Global Scripted Content and Documentary Films, Carolyn Bernstein, talks […]

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Goodbye Multi-Touch: A New Era of Audience Attribution Begins

By Justin Thompson, General Manager of Identity and Healthcare Services, Semcasting As we’ve moved into a more multi-channel, multi-device world, multi-touch attribution (MTA) has stepped into the spotlight. The problem is that MTA is notoriously hard to do. Not only is it complex and often difficult to convince senior leadership to prioritize, but, it also […]

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Moving FAST in a New Direction

An obsession and oversaturation of big-budget content is unsustainable for streaming platforms and unrealistic for smaller productions to compete with, says documentary producer Paul Epstein (“Into the Wild Frontier,” “Who Killed Robert Wone”). Here, he offers a few words of advice. You say oversaturation of big-budget content is unsustainable and unrealistic. What is your experience […]

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Why Earth Day Never Gets Old

While she strongly believes the earth is in trouble, Françoise Joly, Head of News & Current Affairs for TV5MONDE, decided to take a different tack for Earth Day 2023 as executive producer of “À la Vie, À la Terre: The Republic of the Congo” (To Life, To Earth: The Republic of the Congo – English […]

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The Wild Ride of Speedvision

“Radford Reborn” premieres today, April 14, following historic British automotive company Radford Motors as it sets out to create the Radford Type 62-2, a reimagined version of the fabled Lotus Type 62. The docuseries can be found on Speedvision, a cable channel relaunched last year and headed by Bob Scanlon, who co-founded the original in […]

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And the Winner of This Year’s Upfront Is…

Will ad-supported CTV be the winner of this year’s Upfront? Tony Marlow, CMO of LG Ad Solutions, thinks so. He makes his case here. 1) For starters, CTV continues to take a larger share of the buy, especially as we see ad-supporting viewing options reaching substantial scale. Advertiser Perceptions data found that 40% of upfront […]

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What Makes a Novel a Buzzy TV Series?

Three-time-Emmy nominee, and former editor-in-chief of “Seventeen Magazine” and “Soap Opera Digest” Meredith Berlin has released her debut novel, Friends With Issues. The characters – three glamorous, self-made women in their 40s, entangled with one charismatic man – seems made for a TV series (calling David E. Kelley). Not surprisingly Berlin, whose career has been […]

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