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Cynsiders

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    Intelligent Ad Design Makes All the Difference

    By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]

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    The Potential Perils of Video Pre-Roll

    By Ken Weiner, CTO, GumGum We need to talk about what we’re all buying and selling when we buy or sell pre-roll video ads–because it seems to me that these days pre-roll is not necessarily as straightforward, valuable or engaging as it used to be. I’m not talking about bad inventory masquerading on the exchanges […]

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    What Disney+ Means for the Future of Television

    V. Paul Coyne, CEO of discovery, distribution and monetization management platform Glewed TV, offers his take on Disney+ and its impact on the streaming ecosystem. By far one of the most talked about cultural events of the year, the launch of Disney+ marked a momentous occasion for the streaming industry and the entertainment industry as […]

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    ShortsTV’s CEO Offers Insights on Serving Gen Swipe Right

    How do you best serve the swipe right generation?  Carter Pilcher, CEO of linear and OTT channel ShortsTV, offers insights on the business of short-form video. Why is a Spotify-like app for watching short films key to keeping your audience engaged? One of the biggest barriers to entry for those who wish to watch short-form […]

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    Penthera Report: Latin Americans Love Streaming, But Frustration Is on the Rise

    Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video taking […]

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    5G and the Transformation of the Video Experience

    As video content continues to evolve, interactive opportunities will redefine viewer engagement.Alex Wallace, GM of News, Entertainment, and Studios at Verizon Media, talks about how the consumer experience will be transformed. How will 5G impact the media industry? 5G will dramatically change not just how media is consumed but also how it is created. It will […]

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