Cynsiders Archives - Page 21 of 22

Up Close with Agatha Raisin’s Ashley Jensen

By Cathy Applefeld Olson Ashley Jensen, simply put, is a scene-stealer. Whether in Extras, Ugly Betty, Catastrophe or the titular character in Acorn TV’s Agatha Raisin, she’s razor-sharp at delivering comedic dialog and a master of physical comedy. Agatha returns to Acorn for three 90-minute episodic movies airing weekly beginning Monday, February 10. Jensen spilled […]

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Stars of INSP’s The Cowboy Way Talk TV Stardom – And What to Expect at the Cynopsis Awards

Modern day cowboys Cody Harris and Booger Brown, stars of INSP hit The Cowboy Way, will take a break from ranching and roping and head to New York City for a different kind of adventure – presenting at the Cynopsis Best of the Best Awards on February 6 (the day after the season premiere of […]

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The Big Idea Behind Little America

Little America, an anthology series centered on the lives of immigrants across the country that was inspired by true stories in Epic Magazine, debuted on Apple TV+ on January 17. Executive producer Joshuah Bearman talks about the genesis of the series, and its unique development process. How did Epic get involved in the Little America […]

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Sir Isaac Newton and the NFL

By Brad Adgate, media consultant specializing in digital strategy, market research and competitive intelligence To paraphrase Sir Isaac Newton’s third law of motion, every action has a reaction, holds true today in the media. Take for example, the impact of the NFL has on television. In fourth quarter 2019, 47 of the 50 most watched […]

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Hulu and a Better Ad Model

By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]

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Intelligent Ad Design Makes All the Difference

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]

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The Potential Perils of Video Pre-Roll

By Ken Weiner, CTO, GumGum We need to talk about what we’re all buying and selling when we buy or sell pre-roll video ads–because it seems to me that these days pre-roll is not necessarily as straightforward, valuable or engaging as it used to be. I’m not talking about bad inventory masquerading on the exchanges […]

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What Disney+ Means for the Future of Television

V. Paul Coyne, CEO of discovery, distribution and monetization management platform Glewed TV, offers his take on Disney+ and its impact on the streaming ecosystem. By far one of the most talked about cultural events of the year, the launch of Disney+ marked a momentous occasion for the streaming industry and the entertainment industry as […]

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ShortsTV’s CEO Offers Insights on Serving Gen Swipe Right

How do you best serve the swipe right generation? Carter Pilcher, CEO of linear and OTT channel ShortsTV, offers insights on the business of short-form video. Why is a Spotify-like app for watching short films key to keeping your audience engaged? One of the biggest barriers to entry for those who wish to watch short-form […]

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Penthera Report: Latin Americans Love Streaming, But Frustration Is on the Rise

Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video taking […]

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