Cynsiders
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Cynsiders
TikTok Star Charli D’Amelio Hosts #DistanceDance Party
By Cathy Applefeld Olson TikTok is a bona-fide self-isolation phenom, and now its biggest star, Charli D’Amelio, is using her platform to raise money for two organizations during the coronavirus crisis. In partnership with Procter & Gamble, 15-year-old D’Amelio in late March launched the #DistanceDance challenge, encouraging her 46.9 million followers to post a dance with the […]
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Cynsiders
Five Ways the Discovery Lifestyle Brands are Nourishing Fans During COVID-19
HGTV, TLC and Food Network on-air spots featuring talent offering support to fans, gratitude to workers on the frontlines fighting the virus and encouraging people to stay home Food Network’s The Kitchen: Quarantine Edition – five chef hosts are self-shooting pantry-themed cooking segments from their home kitchens. HGTV’s Property Brothers: Forever Home At Home […]
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Cynsiders
When It Comes to Remote Broadcasts – Roll With It, Says Yahoo Finance
From daytime through late night, we’re seeing shows broadcast remotely, to keep people safe during the coronavirus crisis. For many, it’s a new experience. This week Yahoo Finance’s live video bell-to-bell coverage was produced, directed and anchored remotely, and Yahoo Finance’s editor-in-chief Andy Serwer and senior executive producer Andy Hoffman offered their key learnings and […]
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How Smaller Companies Can Compete for Eyeballs in an OTT World
The streaming battle for eyeballs among big players like Disney, Netflix and Hulu is a big bucks competition – but how do smaller media companies and content providers compete for a piece of the expanding audience? Jonathan Laor, Founder and CEO of global tech company Applicaster, offers his insights. What kinds of data strategies are […]
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The Birth – and Afterlife – of Podcast Dr. Death
Popular Wondery podcast Dr. Death focuses on a former neurosurgeon, Christopher Duntsch, accused in the maiming and deaths of 33 patients. Duntsch was ultimately taken down by Texas personal injury lawyer Kay Van Wey, and their story is now being turned into a limited series at UCP starring Jamie Dornan, Alec Baldwin and Christian Slater. […]
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Adrian Dunbar Has Acorn TV’s Blood On His Hands (In a Good Way)
By Cathy Applefeld Olson Psychological crime thriller Blood returns Monday, March 9 for season 2 on Acorn TV. Star Adrian Dunbar (Line of Duty, The Crying Game) sat down with Cynopsis to tease the show’s latest familial twists and turns, and why he thinks audiences are more than ready for “more intelligent” TV. Blood is […]
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Why Verizon Media’s MAKERS Is “NOT DONE”
“We’re in the business of storytelling, so we should be using those tools to uplift women, and all marginalized parties, across platforms,” says Dyllan McGee, Founder and Executive Producer of MAKERS, Verizon Media’s brand aimed at accelerating the women’s movement. On the heels of the organization’s 2020 conference, McGee shares details on the organization, as […]
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Why Movie Studios Must Follow Netflix’s Digital-first Model
By Kevin Hill, Founder/CEO, VuPulse Unlike what happened in the early 2000s when Napster and pirating threatened the music business before the industry itself was able to adapt and capitalize on the advent of digital music, the film and movie industry seems to have learned a bit from those mistakes of the past. But only […]
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How 5G Livestreaming Will Help Brands Build Relationships with their Audience
By John Petrocelli, CEO of Bulldog Digital Media, an agency that executes livestreaming solutions for brands. Although 5G technology for consumers isn’t likely to reach mass adoption until 2022, it holds limitless potential for brands to connect with customers in new and innovative ways. The fifth-generation cellular network known as 5G promises to deliver wireless […]
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Ping Pong Productions’ Co-CEOs Get Real About Reality TV
Where do reality TV producers find talent? How scripted is “unscripted” TV? And how is the genre evolving? Ping Pong Productions Co-CEO’s Brad Kuhlman and Casey Brumels offer insights on the current state of the industry. Their newest series, Expedition X, hosted by adventurer Josh Gates, debuts Wednesday, February 12 on Discovery. Where is the […]
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