Cynsiders
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Cynsiders
Howdy, Partner: What’s Next for CTV
By Andrew Budkofsky, Chief Revenue Office, Glewed TV CTV has been one of the most talked about media channels during the pandemic. As consumption rose, more platforms launched and the spending followed. Marketers have already committed to spending $4.5 billion in CTV advertising for the upcoming season, 50% more than what was spent last year. With […]
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Cynsiders
20 Years Later, Nat Geo Finds a New Way to Look at 9/11
Nat Geo sifted through 951 hours of archival footage for four-night limited docuseries “9/11: One Day in America.” Produced in official partnership with the 9/11 Memorial & Museum, the series is told only in first-person narrative that chronicles, at times minute-by-minute, events from the perspectives of first responders and survivors who were there. Carolyn Payne, […]
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Cynsiders
New Research Confirms TV is Now the “Second Screen” to Mobile
By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]
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Cynsiders
Long-Term Tactics to Win the Streaming Wars
By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]
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Viewership Changes Fuel the Next Chapter in US-Europe TV Saga
Luca Bernabei, Producer and CEO of Rome-headquartered Lux Vide, heads the first Italian production company to be honored with an Emmy Award, and the first to have an original series air on Netflix (“Medici: The Magnificent”). Here, he offers insights on how the pandemic has changed viewing patterns – and how producers can meet the […]
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Cynsiders
Telemundo Looks to the Future
Ronald Day, President of Entertainment and Content Strategy, NBCUniversal Telemundo, outlines the company’s new omnichannel approach, and the programming aimed at future-proofing the company’s business. Last year, Telemundo restructured to boost content production. What changes have you made, and what results have you seen? In December of 2020, Telemundo launched a reorganization designed to fuel […]
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Cynsiders
10 Things Political Advertisers Should Know
By Amobee’s Alex Johnson, Senior Account Executive, Political & Strategic Partnerships, and Harman Sodhi, VP, Political & Strategic Partnerships The shift from traditional cable + broadcast to digital media is here, and it’s here to stay. This was the first election in which digital media spend (display, video, social, CTV) eclipsed linear TV spend, marking […]
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Evolving to Reach the Spanish-language Audience
Reaching the growing Spanish-language audience means much more than telenovelas these days. Luis Silberwasser, President of Univision Television Networks Group, shares his insights on creating and curating content that has impact. Tell about the Spanish-language audience and how it might be changing. The U.S. Hispanic audience is over 60 million strong and represents nearly 20% […]
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Cynsiders
Why Sports Streaming Is a Good Bet
Poker industry veteran Mori Eskandi was appointed of President of PokerGo in February, and while he faced pandemic challenges over the past months, he sees a bright future for sports streaming. What effect has the pandemic had on the sports streaming industry? I’d say the biggest impact is how much streaming technology had to […]
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Attribution Proves You Were Right to Buy TV
Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA. The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]
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