Cynsiders Archives - Page 15 of 22

10 Things Political Advertisers Should Know

By Amobee’s Alex Johnson, Senior Account Executive, Political & Strategic Partnerships, and Harman Sodhi, VP, Political & Strategic Partnerships The shift from traditional cable + broadcast to digital media is here, and it’s here to stay. This was the first election in which digital media spend (display, video, social, CTV) eclipsed linear TV spend, marking […]

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Evolving to Reach the Spanish-language Audience

Reaching the growing Spanish-language audience means much more than telenovelas these days. Luis Silberwasser, President of Univision Television Networks Group, shares his insights on creating and curating content that has impact. Tell about the Spanish-language audience and how it might be changing. The U.S. Hispanic audience is over 60 million strong and represents nearly 20% […]

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Why Sports Streaming Is a Good Bet

Poker industry veteran Mori Eskandi was appointed of President of PokerGo in February, and while he faced pandemic challenges over the past months, he sees a bright future for sports streaming. What effect has the pandemic had on the sports streaming industry? I’d say the biggest impact is how much streaming technology had to […]

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Attribution Proves You Were Right to Buy TV

Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA. The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]

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The Importance of Diversity in Streaming

By Isabel Rafferty, CEO and founder of Canela Media Cord-cutting has become a universal American phenomenon, with people of all different ages and backgrounds opting out of expensive relationships with cable providers in favor of subscriptions to Netflix and Disney+. Yet the type of content available on those services often fails to reflect the […]

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The “New Normal” of Online Shopping

Verizon Media’s first-ever head of global commerce, Andrea Wasserman, offers insights on the state of online shopping, creating human connections digitally, and why storytelling matters more than ever. Covid has changed the rules of retail and accelerated online shopping. What should retailers and brands understand about the “new normal” if they want to grow […]

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How Deep Learning Can Help Brands Reach CTV Users

By Jeremy Fain, CEO and Co-Founder of Cognitiv As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]

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How Wild Alaskan Seafood Surfed the Pandemic Wave

Wild Alaskan Company, a direct-to-consumer service that delivers sustainable seafood to more than 145,000 members across the country, is 100 percent digital with ads and outreach. Steph Hoppe, VP of Marketing, Wild Alaskan, explains her company’s recipe for surviving – and thriving – during the pandemic. How has the pandemic altered your ad spending? […]

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Aretha Franklin: Nat Geo’s “Genius” Move

Nat Geo anthology series “Genius” is following up seasons about Albert Einstein and Pablo Picasso with an installment, premiering on March 21, focused on the Queen of Soul, Aretha Franklin. Nat Geo’s Carolyn Bernstein, Executive Vice President Global Scripted Content and Documentary Films, explains how the show’s subjects are selected, and how familiar stories are […]

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The Challenge of Reaching a Diverse Audience

The new general manager for ONCE México, Carlos Brito, offers insights on Hispanic programming in a post-pandemic world. How do you see Hispanic programming evolving post-pandemic? I think Hispanic post-pandemic programming will be more based on digital communication than before COVID. People are in need of entertainment and distraction now more than ever before. I […]

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