Cynsiders
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Cynsiders
Why Sports Streaming Is a Good Bet
Poker industry veteran Mori Eskandi was appointed of President of PokerGo in February, and while he faced pandemic challenges over the past months, he sees a bright future for sports streaming. What effect has the pandemic had on the sports streaming industry? I’d say the biggest impact is how much streaming technology had to […]
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Cynsiders
Attribution Proves You Were Right to Buy TV
Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA. The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]
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Cynsiders
The Importance of Diversity in Streaming
By Isabel Rafferty, CEO and founder of Canela Media Cord-cutting has become a universal American phenomenon, with people of all different ages and backgrounds opting out of expensive relationships with cable providers in favor of subscriptions to Netflix and Disney+. Yet the type of content available on those services often fails to reflect the […]
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Cynsiders
The “New Normal” of Online Shopping
Verizon Media’s first-ever head of global commerce, Andrea Wasserman, offers insights on the state of online shopping, creating human connections digitally, and why storytelling matters more than ever. Covid has changed the rules of retail and accelerated online shopping. What should retailers and brands understand about the “new normal” if they want to grow […]
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Cynsiders
How Deep Learning Can Help Brands Reach CTV Users
By Jeremy Fain, CEO and Co-Founder of Cognitiv As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]
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Cynsiders
How Wild Alaskan Seafood Surfed the Pandemic Wave
Wild Alaskan Company, a direct-to-consumer service that delivers sustainable seafood to more than 145,000 members across the country, is 100 percent digital with ads and outreach. Steph Hoppe, VP of Marketing, Wild Alaskan, explains her company’s recipe for surviving – and thriving – during the pandemic. How has the pandemic altered your ad spending? […]
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Cynsiders
Aretha Franklin: Nat Geo’s “Genius” Move
Nat Geo anthology series “Genius” is following up seasons about Albert Einstein and Pablo Picasso with an installment, premiering on March 21, focused on the Queen of Soul, Aretha Franklin. Nat Geo’s Carolyn Bernstein, Executive Vice President Global Scripted Content and Documentary Films, explains how the show’s subjects are selected, and how familiar stories are […]
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Cynsiders
The Challenge of Reaching a Diverse Audience
The new general manager for ONCE México, Carlos Brito, offers insights on Hispanic programming in a post-pandemic world. How do you see Hispanic programming evolving post-pandemic? I think Hispanic post-pandemic programming will be more based on digital communication than before COVID. People are in need of entertainment and distraction now more than ever before. I […]
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Cynsiders
Diving Into True Crime With Netflix
Over 30 years ago, the world’s biggest art heist took place in Boston, at the Isabella Stewart Gardner Museum. Colin and Nick Barnicle, of Barnicle Brothers Inc., directed and produced a four-part docu-series, “This Is a Robbery,” chronicling the still-unsolved case. Colin Barnicle talks about what makes true crime pay. (“This Is a Robbery” will […]
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Cynsiders
When You’re Nobody’s Hero, Launching in a Pandemic Is a Smart Move
Christopher Potts and Jonty Nash (“Nailed It,” “Sugar Rush”) launched production label Nobody’s Hero in Spring of 2020, set an overall deal with ITV America and now have unscripted projects set with buyers across town. Cynopsis had to ask them… What possessed you to launch a production company in the middle of a pandemic? […]
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