Cynsiders
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Cynsiders
How Wild Alaskan Seafood Surfed the Pandemic Wave
Wild Alaskan Company, a direct-to-consumer service that delivers sustainable seafood to more than 145,000 members across the country, is 100 percent digital with ads and outreach. Steph Hoppe, VP of Marketing, Wild Alaskan, explains her company’s recipe for surviving – and thriving – during the pandemic. How has the pandemic altered your ad spending? […]
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Cynsiders
Aretha Franklin: Nat Geo’s “Genius” Move
Nat Geo anthology series “Genius” is following up seasons about Albert Einstein and Pablo Picasso with an installment, premiering on March 21, focused on the Queen of Soul, Aretha Franklin. Nat Geo’s Carolyn Bernstein, Executive Vice President Global Scripted Content and Documentary Films, explains how the show’s subjects are selected, and how familiar stories are […]
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Cynsiders
The Challenge of Reaching a Diverse Audience
The new general manager for ONCE México, Carlos Brito, offers insights on Hispanic programming in a post-pandemic world. How do you see Hispanic programming evolving post-pandemic? I think Hispanic post-pandemic programming will be more based on digital communication than before COVID. People are in need of entertainment and distraction now more than ever before. I […]
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Cynsiders
Diving Into True Crime With Netflix
Over 30 years ago, the world’s biggest art heist took place in Boston, at the Isabella Stewart Gardner Museum. Colin and Nick Barnicle, of Barnicle Brothers Inc., directed and produced a four-part docu-series, “This Is a Robbery,” chronicling the still-unsolved case. Colin Barnicle talks about what makes true crime pay. (“This Is a Robbery” will […]
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Cynsiders
When You’re Nobody’s Hero, Launching in a Pandemic Is a Smart Move
Christopher Potts and Jonty Nash (“Nailed It,” “Sugar Rush”) launched production label Nobody’s Hero in Spring of 2020, set an overall deal with ITV America and now have unscripted projects set with buyers across town. Cynopsis had to ask them… What possessed you to launch a production company in the middle of a pandemic? […]
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Cynsiders
When It Comes to Esports, The Story Mob Isn’t Playing Games
Three years after launching their communications agency anchored by esports clients, The Story Mob is building out inventory of clients. The female-owned, international agency founded by Anna Rozwandowicz and Nicola Piggott, announced plans to rebrand and expand beyond esports in a move designed to meet the growing need of organizations and brand partners looking to […]
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Cynsiders
Think FAST – Or Risk Drowning in the Streaming Wars
Streaming is on the rise, with the average American subscribing to multiple services. But there is concern that as viewers emerge from lockdown, and/or start looking to cut costs, subscription models will experience a downtick. Navdeep Saini, Co-founder and CEO of free, ad-supported streaming TV network DistroTV, explains the importance of thinking FAST. You […]
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Cynsiders
“American Gangster: Trap Queens”: A Delicate Balance
The first five episodes of the second season of “American Gangster: Trap Queens,” chronicling some of America’s most notorious female gangsters, just dropped on BET+. EP and showrunner Jackson Nguyen, from A. Smith & Co. Productions, offers insights on true crime stories where not everything is black and white. How is this true crime series […]
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Cynsiders
Binge-watching TV As A Learning Tool With Lingopie
Lingopie has tapped into people’s enthusiasm for television with an interactive SVOD platform leveraging TV shows, movies and music to help teach foreign languages. The company was launched in April 2019, by David Datny and Roy Oppenheim; CEO Datny offers insights into what makes the platform a success. What types/genres of TV shows are best […]
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Cynsiders
Nat Geo Delves Into the Shadow Worlds of Black Markets
Nat Geo’s “Trafficked With Mariana van Zeller” takes viewers on a journey inside the most dangerous black markets on the planet, gaining access to places where cameras are almost never allowed. Geoff Daniels, EVP, Global Unscripted Entertainment, National Geographic, explains how they get the job done – and make it out alive. The eight-part series debuts […]
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