Cynsiders
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Cynsiders
Long-Term Tactics to Win the Streaming Wars
By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]
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Cynsiders
Viewership Changes Fuel the Next Chapter in US-Europe TV Saga
Luca Bernabei, Producer and CEO of Rome-headquartered Lux Vide, heads the first Italian production company to be honored with an Emmy Award, and the first to have an original series air on Netflix (“Medici: The Magnificent”). Here, he offers insights on how the pandemic has changed viewing patterns – and how producers can meet the […]
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Cynsiders
Telemundo Looks to the Future
Ronald Day, President of Entertainment and Content Strategy, NBCUniversal Telemundo, outlines the company’s new omnichannel approach, and the programming aimed at future-proofing the company’s business. Last year, Telemundo restructured to boost content production. What changes have you made, and what results have you seen? In December of 2020, Telemundo launched a reorganization designed to fuel […]
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Cynsiders
10 Things Political Advertisers Should Know
By Amobee’s Alex Johnson, Senior Account Executive, Political & Strategic Partnerships, and Harman Sodhi, VP, Political & Strategic Partnerships The shift from traditional cable + broadcast to digital media is here, and it’s here to stay. This was the first election in which digital media spend (display, video, social, CTV) eclipsed linear TV spend, marking […]
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Cynsiders
Evolving to Reach the Spanish-language Audience
Reaching the growing Spanish-language audience means much more than telenovelas these days. Luis Silberwasser, President of Univision Television Networks Group, shares his insights on creating and curating content that has impact. Tell about the Spanish-language audience and how it might be changing. The U.S. Hispanic audience is over 60 million strong and represents nearly 20% […]
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Cynsiders
Why Sports Streaming Is a Good Bet
Poker industry veteran Mori Eskandi was appointed of President of PokerGo in February, and while he faced pandemic challenges over the past months, he sees a bright future for sports streaming. What effect has the pandemic had on the sports streaming industry? I’d say the biggest impact is how much streaming technology had to […]
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Cynsiders
Attribution Proves You Were Right to Buy TV
Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA. The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]
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Cynsiders
The Importance of Diversity in Streaming
By Isabel Rafferty, CEO and founder of Canela Media Cord-cutting has become a universal American phenomenon, with people of all different ages and backgrounds opting out of expensive relationships with cable providers in favor of subscriptions to Netflix and Disney+. Yet the type of content available on those services often fails to reflect the […]
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Cynsiders
The “New Normal” of Online Shopping
Verizon Media’s first-ever head of global commerce, Andrea Wasserman, offers insights on the state of online shopping, creating human connections digitally, and why storytelling matters more than ever. Covid has changed the rules of retail and accelerated online shopping. What should retailers and brands understand about the “new normal” if they want to grow […]
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How Deep Learning Can Help Brands Reach CTV Users
By Jeremy Fain, CEO and Co-Founder of Cognitiv As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]
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