Cynsiders
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Cynsiders
A New Podcast Makes History Come Alive
1895 Films, which uses an entertaining approach to bring history to life, has expanded into podcasts. Tobiah Black, host and producer of new series Artifactual, explains how the treasure hunt for archival material – spanning politics, sports, mystery, crime and travel – makes for fascinating storytelling. What makes Artifactual’s storytelling unique? Artifactual tells human […]
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Cynsiders
NBCU Gets Chucky Fans Out to Play
NBCUniversal Television and Streaming rolled out an extensive marketing campaign to engage fans of the Child’s Play franchise, as it prepared for the October 12 launch of “Chucky” on USA and SYFY. From early buzz to mass awareness, Ellen Stone, EVP, Marketing, Cable Consumer Engagement and Brand Strategy, explains how her team created one […]
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Cynsiders
Howdy, Partner: What’s Next for CTV
By Andrew Budkofsky, Chief Revenue Office, Glewed TV CTV has been one of the most talked about media channels during the pandemic. As consumption rose, more platforms launched and the spending followed. Marketers have already committed to spending $4.5 billion in CTV advertising for the upcoming season, 50% more than what was spent last year. With […]
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Cynsiders
20 Years Later, Nat Geo Finds a New Way to Look at 9/11
Nat Geo sifted through 951 hours of archival footage for four-night limited docuseries “9/11: One Day in America.” Produced in official partnership with the 9/11 Memorial & Museum, the series is told only in first-person narrative that chronicles, at times minute-by-minute, events from the perspectives of first responders and survivors who were there. Carolyn Payne, […]
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Cynsiders
New Research Confirms TV is Now the “Second Screen” to Mobile
By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]
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Cynsiders
Long-Term Tactics to Win the Streaming Wars
By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]
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Cynsiders
Viewership Changes Fuel the Next Chapter in US-Europe TV Saga
Luca Bernabei, Producer and CEO of Rome-headquartered Lux Vide, heads the first Italian production company to be honored with an Emmy Award, and the first to have an original series air on Netflix (“Medici: The Magnificent”). Here, he offers insights on how the pandemic has changed viewing patterns – and how producers can meet the […]
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Cynsiders
Telemundo Looks to the Future
Ronald Day, President of Entertainment and Content Strategy, NBCUniversal Telemundo, outlines the company’s new omnichannel approach, and the programming aimed at future-proofing the company’s business. Last year, Telemundo restructured to boost content production. What changes have you made, and what results have you seen? In December of 2020, Telemundo launched a reorganization designed to fuel […]
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Cynsiders
10 Things Political Advertisers Should Know
By Amobee’s Alex Johnson, Senior Account Executive, Political & Strategic Partnerships, and Harman Sodhi, VP, Political & Strategic Partnerships The shift from traditional cable + broadcast to digital media is here, and it’s here to stay. This was the first election in which digital media spend (display, video, social, CTV) eclipsed linear TV spend, marking […]
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Cynsiders
Evolving to Reach the Spanish-language Audience
Reaching the growing Spanish-language audience means much more than telenovelas these days. Luis Silberwasser, President of Univision Television Networks Group, shares his insights on creating and curating content that has impact. Tell about the Spanish-language audience and how it might be changing. The U.S. Hispanic audience is over 60 million strong and represents nearly 20% […]
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