Cynsiders Archives - Page 13 of 22

Streaming and the Rise of Super Aggregation

While big streamers invest billions annually in new content, super-aggregators like Struum, JustWatch, and Reelgood are not investing in content, but helping mid and small streaming services find audiences. Lauren Devillier, CEO And Co-Founder of Struum, focuses on the next trend in streaming. What is the biggest challenge facing streaming services right now? How do […]

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I Want My CTV

Marketers shouldn’t be hesitant to spice up their media mix with CTV, says Mohammad Chughtai, Global Head of Advanced TV for MiQ. Here, he shares why. How can CTV be a differentiator for campaigns? Connected TV combines the addressability and measurement of digital with the big-screen experience brand storytellers crave – the best of both […]

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OTA Is About to Have Its Moment

The deluge of streaming services continues to be a hot topic, but OTT sibling OTA deserves more attention, says Scripps Chief Research Officer Jon Marks. Here, he tells why OTA is reaching a tipping point. Why the continued success of OTA shouldn’t be overlooked… Several trends argue for the continued success of OTA. First, while […]

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Marketers Can Use the Pipeline of TV Viewing and Mobile Behavior

What will the connection of Smart TVs and mobile devices mean for marketers in the future? Cynopsis asked Matt Tubergen, Digital Turbine’s EVP of Global Strategy and Corporate Development, to look into his crystal ball. Should we expect Smart TV apps to eventually resemble mobile ones? Will mobile apps make the jump to the […]

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Get Creative With Your CTV Strategy

By Andrew Budkofsky, Chief Revenue Office, Glewed TV CTV is often touted as the hottest new medium in advertising. Seemingly every week, there’s a new press release from a streamer about how their latest show was their biggest hit yet. At the same time, because CTV is relatively new, marketers haven’t had time yet […]

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Helping Women with Frank Talk About Finance

A SeeHer Series Among the initiatives of Jennifer Halloran, Head of Brand and Advertising Massachusetts Mutual Life Insurance Company (MassMutual), is Fair Shares, a five-part podcast from MassMutual and WP Creative Group, featuring authentic and honest conversations about finances between smart women. In each episode, host Bola Sokunbi—a certified financial instructor and the founder of […]

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How Ford Is Helping Build a Better World

A SeeHer Series Suzy Deering joined Ford as global chief marketing officer in January, following five-plus years as worldwide and North America CMO at eBay. At the automaker her portfolio includes driving the global modernization of marketing, delivering a solid brand strategy, creating best practices while developing talent, and activating her insights and experience as […]

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Projecting Better Roles for Females is Everyone’s Business

A SeeHer Series Earlier this year, Publicis Groupe launched Le Truc, a center of creative excellence for clients designed to fuel the organization’s creativity offering. Carla Serrano, Chief Strategy Officer of Publicis Groupe, explains how her company’s efforts to deliver more enriching and diverse experiences connects with SeeHer’s mission to portray women and girls so […]

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Fandom 2021 Defined

Fandom’s State of Fandom event takes place today, December 8 at 1p, and will include data from the group’s recent study, “State of Fandom.” The report notes that after a year of binging any content they could get their hands on for comfort, TV fans are more focused and mindful this year, going deeper than […]

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Discovery Offers a New Spin on Giving

Discovery has come up with a new spin on giving. In “You Pick, We Give”, discovery+ users determine how Discovery will donate this holiday season. For every pick made, discovery+ will help to provide up to two million meals to kids in need in the U.S. through No Kid Hungry, or up to 400,000 education supplies […]

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