Cynsiders Archives - Page 11 of 24

ID Works to Shift the Stigma Around Domestic Violence

ID is amplifying increased awareness around Domestic Violence Awareness Month this October with the launch of its “No Excuse for Abuse” campaign partnership with domestic violence organizations One Love Foundation and NO MORE. Jason Sarlanis, President of Crime & Investigative Content, Linear and Streaming, Warner Bros. Discovery, explains why the true crime network has a responsibility to step […]

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Making Podcasts Pay Off

Aiming to capitalize on a hot trend, Aliza Rosen launched AYR Media in 2020 with a very specific approach: Mine great stories and produce them first in podcast form; then adapt and sell that IP as TV series and films. At this point, she’s produced and released six different successful podcasts – the most recent, […]

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Meeting Consumer Demand with Real-Life Gender Representation

A SeeHer Series Advertising has long held the power to influence and shape cultural perceptions. As consumers’ awareness and expectations of gender equality increase, having predictive drivers of success becomes even more critical. In a breakthrough partnership, SeeHer and multinational market research firm Ipsos have released their first joint white paper, Strive for More. The […]

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Speciale Edition: Univision’s Game-Changing Solution

A SeeHer Series There are 62 million Hispanics in the U.S. today, and more than 31 million of them are female. As the world’s leading Spanish-language media and content company, TelevisaUnivision is the ticket to the dance for brands eager to grow and connect with this massive and influential audience. Even though one out of […]

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Measuring the Success of Women’s Sports Programming

A SeeHer Series As we celebrate the 50th anniversary of the passage of Title IX, there’s much to cheer about. Yet the game is far from over. The advancement of women’s sports has been slowed by a lack of resources in measurement and comprehensive assessment tools. To meet this challenge, SeeHer’s initiative, SeeHer in […]

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Bright West Goes Back to “Creator-First”

Despite the challenges of producing documentary films, financier/producer Alex Lieberman launched new label Bright West Entertainment earlier this year. The result? Four films have debuted at major festivals in 2022, with more projects on the way. Cynopsis had a few questions for Lieberman, including – why now? What made you launch Bright West at this […]

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Can Kids Content Solve CTV’s Transparency Problem?

By Alan Wolk As the number of streaming options grows, many streaming viewers are turning to free or lower-priced ad-supported subscription services and to free ad-supported streaming TV services. A recent Tubi study showed that in households using only one or two streaming services, 20% watch ad-supported (versus ad-free) services, but when the number of services […]

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Fantasy Meets Reality TV in Tune in Tomorrow

The “wibbly-wobbly” nature of reality television is explored – and taken to a fantastical new level – in Tune in Tomorrow, a novel by veteran entertainment journalist Randee Dawn that comes out August 16. Here, she offers her take on the genre, and its impact on viewers. By Randee Dawn What’s the inspiration behind this […]

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Meeting the Need for Diversity in Media

Yahoo’s Multimedia Journalism Fellowship Program, launched last year, returns in 2022 in partnership with the National Association of Black Journalists (NABJ), National Association of Hispanic Journalists (NAHJ), and Asian American Journalists Association (AAJA). The fellowship provides mentorship, development and opportunities for up-and-coming journalists who offer representation of news coverage, and more inclusive content that reflects […]

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Hershey: Taking Pride in a Culture of Belonging

A SeeHer Series Diversity and inclusion have always been hallmarks of The Hershey Company’s culture. The snack maker’s commitment to a society without bias is broad and deep, and it has been in the forefront of efforts to drive equity in its workplace and communities. Hershey has created Business Resource Groups (BRGs) to open dialogue […]

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