Cynsiders
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Cynsiders
Moving to a Bias-Free Future
A SeeHer Series Georgia-Pacific was the first movement member to pursue a SeeHer Bootcamp and has since conducted additional training sessions. The company has integrated GEM® and other SeeHer advantages into its ongoing process, moving closer to a bias-free future. Supervising the evolution is packaged goods marketing veteran Laura Knebusch, who has held multiple leadership […]
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Cynsiders
AAPI Representation: How Do We Get Where We Want to Be?
A SeeHer Series The Asian American Pacific Islander (AAPI) community is a diverse, complex, and multidimensional market of 25 million in the U.S. that commands well over $1 trillion in spending. Yet, AAPI economic power is often ignored. As we approach the end of Asian/Pacific American Heritage Month, SeeHer has launched several powerful initiatives to […]
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NABiQ at NAB Show: Collaborative Ideation Meets Networking
NAB Show returned to Las Vegas April 23-27 2022 after a 3-year hiatus with over 50,000 media and broadcasting professionals reunited to share their passion for the latest gear and insights. One of the new elements of the show was NABiQ – a collaborative networking series, with participants from diverse business and tech backgrounds brainstorming […]
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Cynsiders
“Jailhouse Redemption” Busts Expectations
Discovery+ series “Jailhouse Redemption” follows a group of heroin addicts in prison, and their path to recovery. Matthew Ostrom, co-founder and executive producer at Magilla Entertainment, says the story is not what you’d expect. How did you come across this story? A longtime partner and collaborator Beth Wichterich – who I originally worked […]
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Cynsiders
In Sports, Women Have a True Ally
A SeeHer Series Research repeatedly finds that girls and women who play sports have increased self-esteem, more positive body image, lower levels of depression and greater confidence. You can find proof of this causal connection in the boardroom, where more than 95% of all the female c-suite executives in the U.S. played organized sports in […]
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Cynsiders
Gender Equality Starts At Home
A SeeHer Series Every woman’s story is unique. A common theme is most of us have experienced the effects of inequality. In that effort, Procter & Gamble is a tireless advocate to build a better world for all of us – a world free from gender bias. The world’s largest advertiser is a founding member […]
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Proof That Representation Is Better for Brands
A SeeHer Series SeeHer is spearheading an ongoing proprietary study which correlates the accurate portrayal of women, measured through the global gold standard of gender equality measurement (GEM®), with direct impact on sales return. In this week’s blog, Jennifer Pelino, Executive Vice President of Global Media Solutions, IRI Worldwide, discusses key findings from the study, […]
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Representation Is Everything
A SeeHer Series By Samantha Johnson , Professional Soccer Player A Southern California native and former USC standout, Samantha Johnson is paying it forward by creating programs to enhance the educational experience of alternative learning students. She hopes to leverage her career and platform as a professional athlete to support the next generation of girls […]
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Driving Change at CVS
A SeeHer Series By Marie Ford, Vice President, Retail Customer Experience, CVS Heath CVS Health is dedicated to gender equality, and we are intentional in our actions to instill a culture that believes in the value of differences. These actions have put us front and center among Fortune 100 companies in the effort to create […]
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Girls Make Beats’ Tiffany “Delilah” Miranda
A SeeHer Series Tiffany “Delilah” Miranda talks about the mission behind Girls Make Beats and the importance of empowering the next generation of music producers, DJs, and audio engineers. If you can see her (and hear her), you can be her. Click here for SeeHer and Girls Make Beats About SeeHer SeeHer is a global coalition of […]
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