Corporate Social Responsibility

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  Branding/Marketing

  Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity

  Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

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