Behind the News
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Behind the News
What Every Ad Ops Team Needs to Know About ScamClub’s Malicious VAST & VPAID Attacks
Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem. Specifically, scammers have begun injecting malicious redirects through VAST tags that redirect users to a fraudulent website, regardless of whether the ad was played or for how long a user watched it.
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Behind the News
What is the CJPA, and How Will it Affect News Publishers?
The California Journalism Preservation Act (CJPA) aims to shake up online big tech operations. Under current regulations, these platforms are only required to submit terms of service reports occasionally. But if this bill passes, they’ll have to cough up monthly or quarterly cash to digital journalism providers proportional to how much advertising money they rake in.
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Behind the News
What Is the American Privacy Rights Act (APRA) of 2024?
On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework. APRA strongly emphasizes empowering American consumers with greater control over their personal information.
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Behind the News
Beyond Demographics: Why Emotions Are the Future of CTV Targeting
BrandDiscovery allows brands to target their CTV ads based on the emotions of specific scenes within TV shows. We sat down with Peter Crofut, Wurl’s VP of Business Development for Agencies and Brands and Matthew Kramer, Head of Brand Investment at Media.Monks discuss BrandDiscovery and the potential to redefine the right time and message based on the consumer’s emotional response to the content they’re viewing.
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Behind the News
Shifting Screens: AMC’s Streaming Struggles and Ad Tech Evolution
Streaming’s rise is drastically changing TV consumption, and cable companies are pivoting to join the revolution. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms. In response, AMC developed a streaming distribution system to complement cable and an ad tech system to provide media buyers with automation, targeted data, and ROI.
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AI
Beyond the Bus Stop: Decoding the Future of DOOH Ads
The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. He founded […]
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Behind the News
Revolt Remains a Successful Media Business Despite Diddy Lawsuit and Brand Safety Concerns
In November, former Revolt Founder Sean “Diddy” Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him. Despite this, Revolt has succeeded by continuing to diversify its content and understanding its core audience.
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Behind the News
Ad Spending Will Jump More Than Anticipated in 2024
According to several US forecasts, 2024 promises to be a banner year for advertising. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% this year, but last week, its research arm, Magna, raised its forecast, saying revenues would grow 9.2% to reach $390 billion.
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Behind the News
A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem
A group of publishers logged onto their ad account, seemingly attaining millions of ad dollars in minutes. After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic.
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AI
Generative AI Pushes Deeper into the Consumer’s Online Experience
Our industry believes the fact that generative AI algorithms can analyze vast amounts of data and generate ad content personalized to individual users is a good thing. But how do consumers feel about all of these AI-powered experiences?
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