AI Archives - Page 9 of 19

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

Technology

Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization

Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.

AI

Meta’s New Business AI Offers Agentic Customer Support For Brands

Naming a new product “Business AI” feels a bit on the nose for Meta’s current artificial intelligence efforts. But in this case, it’s certainly applicable.

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AI

AI Search is Eating the Web—Can Publishers Stop It?

Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web?

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AI

Can We Do Better Than ROAS?

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.

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AI

Seeing Through The Hype: The Difference Between AI And Machine Learning In Marketing

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them. Or at least that’s what it says on the box. There are many open questions for marketers who want to implement AI-driven ad tech – and […]

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AI

Countering a Deepfake Attack: Three Best Practices for Marketers

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.

AI

How Collaboration is Redefining the Buyer/Seller Relationship in 2025

While RTBDAY ’25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now.

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AI

Happy Ever After or a Deal with the Devil? Why Ten-Year Ad Tech Contracts Set a Dangerous Precedent

Many publishers are in a period of acute financial vulnerability, making them ripe for exploitation. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts.

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AI

Real Threats to Publisher Pageviews—and How to Combat Them

Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.

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