AI
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AI
Adapting to the Zero-Click Era: How Publishers and Ad Tech Must Evolve
Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required.
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AI
How Oatly Uses Its Packaging and Creative to Stay Original
Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content.
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AI
Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry
Glenda Bautista Baker, Senior Director of Product at Penske Media Corporation; Steph Layser, Worldwide Head of Publisher Ad Tech Solutions at AWS; and Hélène Parker, Founder of Hélène Parker Consulting—shared practical insights about what it takes to lead teams, integrate automation, develop others, and stay current in a rapidly shifting industry.
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Conversations
Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising
A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.
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AI
Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility
Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.
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Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
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AI
Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities
After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for audiobook ads, and more.
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ROI | Metrics
Measuring ROI for Generative AI Lags Behind AI Adoption
Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.
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AI
The Data Trap: Numbers Alone Can’t Inform Meaningful Marketing
Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.
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AI
Writing for People and Machines: AI-Era Content Strategies for Marketers
Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.
