AI
-
AI
Hey Circle, “Is AI Going to Steal Ad Ops and Rev Ops Jobs?”
On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some have wondered whether their jobs were at risk. Is this a reality that ad ops and rev op professionals should consider for the near future?
From
-
AI
Green Digital Campaigns: An Earth Day Check-In
In 2023, AdMonsters spoke with industry experts about the feasibility of green digital advertising campaigns, and the steps required of all players for our industry to achieve net zero. As Earth Day approaches, we revisited the topic to assess progress, identify new threats to carbon reduction goals, and explore critical issues facing our industry players.
From
-
AI
Beyond the Bus Stop: Decoding the Future of DOOH Ads
The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. He founded […]
From
-
AI
Generative AI Pushes Deeper into the Consumer’s Online Experience
Our industry believes the fact that generative AI algorithms can analyze vast amounts of data and generate ad content personalized to individual users is a good thing. But how do consumers feel about all of these AI-powered experiences?
From
-
AI
Will the EU AI Data Act Spur Federal Action in the US?
The EU AI Act is the world’s first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
From
-
AI
Answering Who Owns the Data AI is Trained On?
To say that Reddit’s IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit’s vast pool of user-generated content to train its models.
From
