Agencies
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Agencies
Stocking the Mailbox
TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston’s Direct Response Group developed a campaign to generate
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Agencies
PCH Blind-sided by Latest Lawsuits
PUBLISHERS Clearing House has been slapped with two new lawsuits over the wording of its sweepstakes offers. Both came as a shock.In February, Indiana
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Agencies
Nike Has Michael Jordan, the Pope Has the Frito Bandito
NIKE IS THE archetype of the fin-de-sihcle marketer: Big, gutsy, proud, fearless and moderately unscrupulous.Some degree of mourning has to drop Nike’s
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Agencies
Funny Business
TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and
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Agencies
B-to-B Computer Products Lead Gain
SHOWING impressive fourth quarter earnings that exceeded many analysts’ predictions, business-to-business computer products catalogers and marketers provided
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Agencies
Data-Free Zones
YOU’VE HEARD THIS before. The promise of the Internet for marketers is that eventually they will be able to target customers individually. One-to-one.
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Agencies
Toons of Glory
Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow
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Agencies
Get Out of My Face!
I DON’T LIKE SMUGNESS. I don’t like smug advertising messages. I don’t like smug people who smugly deliver smug advertising messages.So I admit, with
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Agencies
Residential Delivery Cold-Shouldered by USPS Rivals
THIS PAST holiday season more people made gift purchases over the Internet than ever before, bringing package deliverers record volumes of new business.According