Agencies
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Agencies
Bill Would Cut Virginia Spam
VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail (“spam”) late last month, when its House of Delegates unanimously
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Agencies
Entering the Orderzone
HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes
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Agencies
SMARTEN UP!
AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart
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Agencies
Celluloid Heroes
AUTHOR Arnie Bernstein managed to tie together Chicago, the movie industry and direct marketing in his recently published “Hollywood on Lake Michigan.”Bernstein
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Agencies
Sweepstakes Mania Grips Lawmakers
WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures
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Agencies
War on the Home Front
HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and
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Agencies
Movin’ on Up…to the Web
BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based
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Agencies
For Your Consideration: The Service Merchandise Case
A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney