Agencies
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Agencies
Telephone Turnaround
After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify
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Agencies
Best Medicine
CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside
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Agencies
Direct News Line
Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,
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Agencies
Fashion-Turn to the Web
LIZ CLAIRBORNE INC. (www.lizclaiborne. com) isn’t a direct marketer, of course, but the company is doing something so interesting on the Web that we wanted
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Agencies
The Game of Targeting
CAN TARGETING in the interactive display ad arena make a difference? Boston’s NineCo is betting it does, and agencies that have placed clients on the
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Agencies
And the Caples Winners Are…
THE BIG WINNER at the 21st annual John Caples International Awards may be The Martin Agency, Richmond, VA. Martin not only picked up two first places
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Agencies
Great Expectations
I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have
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Agencies
DOOR TO DOOR
BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear
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Agencies
Hockey Fans
HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone