Agencies
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Agencies
THE Weakest Link
Both the beauty and the curse of the telephone channel is the two-way access it gives customers to your company in real time. When it works well it is
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Agencies
Making the Most of a Painful Mistake
IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to
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Agencies
Bull Direct Marketer
SINCE THAT sports thing didn’t work out for local hoopster Michael Jordan, it’s good he has something else to fall back on: direct marketing.In addition
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Agencies
Fashion-Turn to the Web
LIZ CLAIRBORNE INC. (www.lizclaiborne. com) isn’t a direct marketer, of course, but the company is doing something so interesting on the Web that we wanted
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Agencies
He Shot New York
DM VETERAN RALPH Ginzburg was never one to shoot blanks. He took on the U.S. government in the Supreme Court case Ginzburg vs. United States after his
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Agencies
She Believes in DM
SINGER/ACTRESS/POP icon Cher has gone online with a Web site that features a virtual version of her catalog Sanctuary.The site (www. cher.com) is designed
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Agencies
The Game of Targeting
CAN TARGETING in the interactive display ad arena make a difference? Boston’s NineCo is betting it does, and agencies that have placed clients on the
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Agencies
British Tourist Authority Comes Out in the U.S.
THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households
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Agencies
Best Medicine
CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside