Agencies

• Agencies

  A Ringing Endorsement

  Nonprofits groups, like for-profit direct marketers, are running to the phone -but they’re doing it selectively. Telemarketing for donations can be expensive,

• Agencies

  Online With the Operator

  Online shoppers may prefer to skip the mall, but they still like to hear those four soothing words, “May I help you?” now and then. In a Yankelovich study,

• Agencies

  THE Weakest Link

  Both the beauty and the curse of the telephone channel is the two-way access it gives customers to your company in real time. When it works well it is

• Agencies

  Beyond Rip & Read

  Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The

• Agencies

  Improve Your QA, ASAP

  Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive

• Agencies

  Telephone Turnaround

  After several years of lackluster sales, Optronics International Corp. is restructuring and developing professional telemarketing programs to prequalify

• Agencies

  Signature Group Plans Mexico Test

  The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The

• Agencies

  Join the Club

  Hoping to offset sagging catalog sales, Damark International Inc. is investing more resources in membership clubs sold primarily by inbound telemarketing.In

• Agencies

  Calling Capitol Hill

  With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists

• Agencies

  Dialing for Dictators

  Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his legal fees and other expenses he has accrued