Agencies
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Agencies
DIRECT Wins Neal Certificate
DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate
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Agencies
Fulfilling Work
IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging
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In Web We Trust
MOST COMPANIES recognize the Internet is here to stay, and that they’ve got to figure out this new thing called e-commerce. While many firms get it, the
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Agencies
TEST BEFORE YOU LEAP
IF YOU’VE GOT a great corporate reputation, serious market share and a killer product, do you really need a new direct marketing approach to gain a foothold
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Agencies
Up for Bid
DESPITE CATALOGS with product offerings that sell for four and five figures, most publications catering to a wealthier demographic tend not to report
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Agencies
Roosevelt’s Cape
AT A DINNER PARTY thrown by Don Chilcutt years ago, I found myself sitting next to cataloger John Peterman. Chilcutt, who managed Peterman’s list, hoped
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Agencies
KEEP ON TRUCKIN’
TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys’ fantasies. You can almost hear
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Agencies
Americans Like Direct Mail
AMERICANS READ OR scan more than 88% of all advertising mail delivered to their homes, and up to 18.1% of all households respond, according to a recently
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Agencies
Words of Wisdom for the Millennium
HERE IT IS, the last Direct From Muldoon of the century to contain dazzling words of wisdom from our DM compatriots-smart little sayings to cut out and