Agencies
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Agencies
Delivered to the Doorknob
INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least
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List Source
U.S. Fencing Association The U.S. Fencing Association list names 17,590 active members. Most are between 18 and 35 years old. Cost: $90/M Selections:
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Agencies
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
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Agencies
Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print
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Baby, Won’t You Drive My Car?
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
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United’s Taste Test
United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
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DIRECT Wins Neal Certificate
DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate
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Agencies
Fulfilling Work
IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging