Agencies
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Agencies
FedEx Says Shut Down USPS
FEDERAL EXPRESS president/CEO Frederick Smith sent a jolt through a congressional subcommittee meeting recently when he suggested Congress seriously consider
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Agencies
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
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Agencies
Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print
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Agencies
Baby, Won’t You Drive My Car?
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
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Agencies
Rates Up For Canada Admail
RATES FOR THE U.S. Postal Service’s Canada Admail went up between 1.5 cents and 7.4 cents, according to the March 1 Federal Register.The USPS said the
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Agencies
BY POPULAR DEMAND
IT’S GOTTEN TO the point where customers are telling their suppliers they’ve got to jump on the electronic commerce bandwagon-and not the other way around.That’s
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Agencies
Sweepstakes Mailers Hustle to Fight Collins Bill
THE DIRECT MARKETING and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes
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Agencies
United’s Taste Test
United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
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Agencies
DIRECT Wins Neal Certificate
DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate