Agencies
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Agencies
A DM E-volution: Business and consumer acceptance of e-mail as a marketing tool skyrockets
Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,
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Agencies
Promoting Intelligence: IBM’s direct response effort touts business services
On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know
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Agencies
HALL OF FAME: With Honors
Jim Kobs, Eddie Smith and Eddie Bauer are this year’s inductees to the Direct Marketing Association’s Hall of Fame.Jim Kobs is chairman and CEO of Kobs
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Agencies
Cutting the Fat: Frito Lay reaches buyers of low-fat potato chips
One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a
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Agencies
Mergers-a-Go-Go: E-commerce spurs merger and acquisition activity
Direct marketing is HOT – at least judging by merger and acquisition activity in the 18-month period that ended in June.Out of 900 respondents to a survey
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Agencies
PUBLISHING: Who Ya Gonna Call…
If you’re looking for a different perspective on advertising while in Toronto at the DMA’s annual conference, you might want to check out Adbusters.The
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Agencies
Direct to the Source: New study predicts a boom in consumer direct sales
Consumers purchased $190 billion in products and services through direct channels in 1998, and that number will hit $438 billion to $1.1 trillion by 2010,
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Agencies
TCI Turns It Around: Cable company’s loyalty program is a hit
With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap
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Agencies
AUTUMN IN NEW YORK (MGM)
Estimated Release Date: 4th Quarter 2000Starring: Richard Gere, Winona RyderTop Line: A love story about a middle-aged playboy whose lifelong practice
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Agencies
Strange Bedfellows: USPS, Amazon.com plan joint marketing venture
The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/