Agencies
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Agencies
Reading, Writing and Relationships
Who could have written or spoken these words?- The marketing landscape has been forever changed. Fierce competition, fragmented media, unlimited information
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Agencies
Blame Canada? Not so Fast…
Should we blame the government?Or blame society?Or should we blame the images on TV?NO! Blame Canada!- Trey Parker and Marc ShaimanBefore you ask, no,
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Agencies
LEGISLATION: House Panel Revises Sweeps Act
Tough new sweepstakes regulations were approved recently by the House postal subcommittee. The revised Honesty in Sweepstakes Act (HR-70) mirrors a bill
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Agencies
Dead and Responding Quite Well
Remember the maxim about absolutes? A person can’t be sort of pregnant or a little dead. When it comes to Internet marketing, however, you may have noticed
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Agencies
Let’s Be FRIENDS
DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company
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Clicks and Calls = Connections
Fidelity Investments is mining data from its 8 million retail financial services accounts to transform routine inbound calls and visits to its Web site
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All Talk, No Action: DMers slow to warm up to new technologies
Nestled within a new study from the Direct Marketing Association is evidence that marketers have not fully embraced technological innovation.Only 5% of
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Agencies
Two Twists on DRTV
It’s shopping by television this time around, with two neat, if not new, variations on DRTV: Cadillac’s spin on the infomercial and PAX TV’s take on a
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Agencies
Millennium Addicts Now Have to Wait for the Next One
Nov. 22, 1963, Lee Harvey Oswald not only ended the life of President John F. Kennedy, he also effectively ended the career of a promising comedian named
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Agencies
Custom Publishing Valued at $1 Billion
Companies in the U.S. will spend approximately $1 billion for custom publishing services in 1999, according to a study conducted by the Magazine Publishers