Agencies
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Agencies
POSTAL – GAO: E-Mail May Threaten
The U.S. Postal Service faces an uncertain – and possibly grim – future due to the rapid growth of electronic communications and commerce, according to
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Agencies
Getting Your Fair Share
Everybody talks about brand identity. But while it’s a great concept, too often that’s what it stays – a concept without follow-through. Could it be that
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Agencies
RESOURCES: It’s You, Virtually
Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It’s called
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Agencies
D&B’s Volney Taylor to Step Down
Volney Taylor, chairman/CEO of Dun & Bradstreet Corp., the Murray Hill, NJ information supplier, plans to step down. Taylor, 59, will retire Dec. 31.
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Agencies
WEFA to Study DM Beyond U.S. Shores
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,
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Agencies
Chemical Haste
Recognizing that an industrywide price slump was not going away, online marketer E-Chemicals Inc. decided that it had to streamline its system for marketing
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Agencies
Time Dogs USPS as It Ponders E-Commerce
No doubt you’ve been hearing a lot about e-commerce from the U.S. Postal Service.Does it mean the USPS is preparing to enter the Internet service provider
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Agencies
DMA Plans to Form Info Service Council
The Direct Marketing Association is forming the Information Service Executive Council, a forum for high-level data compilers and marketers. The council’s
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Agencies
Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson
Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture
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Agencies
DM CRIME: Malicious Subscriptions
No doubt magazine publishers are wracking their brains for creative new ways to boost circulation in the wake of the sweepstakes disaster. But even so,