Agencies

• Agencies

  Personal Best: Cosmetics DMer Tova Borgnine is her own top salesperson

  Well, hellooo, darling!”Tova Borgnine stands at her polished black granite desk, reflected by a floor-to-ceiling mirror, surrounded by silver picture

• Agencies

  DM CRIME: Malicious Subscriptions

  No doubt magazine publishers are wracking their brains for creative new ways to boost circulation in the wake of the sweepstakes disaster. But even so,

• Agencies

  Tick, Tick, Tick…: “60 Minutes” focuses on privacy during DMA conference visit

  It probably wasn’t the reaction “60 Minutes” is used to: The show’s camera crew, accompanied by Direct Marketing Association spokesman Stephen Altobelli,

• Agencies

  Will DMI Remain United?

  Don’t bet on it, but there’s an outside chance Direct Media Inc., the list giant made up of both consumer and B-to-B units, may survive intact.Managers

• Agencies

  Counsel Corp. Buys 33% Stake in ALC Interactive

  American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and

• Agencies

  BRAND BUILDING: DM Is Phat for Diet

  The success of the Enforma System’s first infomercial earlier this year encouraged the start-up to air a second DRTV effort last month. However, if the

• Agencies

  Right on Target: Clinton health data proposal calls for patient opt-in

  For once, the Direct Marketing Association and the Clinton administration see eye to eye.In October, President Clinton proposed strict regulations protecting

• Agencies

  Canadian DM Goes North: Increasing sales fueled by CRM, says Gustavson

  A move toward integrated and information-based marketing means business is booming for direct marketers in Canada, according to John Gustavson, president

• Agencies

  Beware: The old DR rules apply to the new medium Web Response

  Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication

• Agencies

  DIRECT MAIL: Re(a)d Menace

  With our tendencies toward unabashed liberalism, we were pleased recently to receive a solicitation from the American Civil Liberties Union in the mail.Our