Agencies
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Agencies
Counsel Corp. Buys 33% Stake in ALC Interactive
American List Counsel Inc., Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive and
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Agencies
BRAND BUILDING: DM Is Phat for Diet
The success of the Enforma System’s first infomercial earlier this year encouraged the start-up to air a second DRTV effort last month. However, if the
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Agencies
POSTAL – GAO: E-Mail May Threaten
The U.S. Postal Service faces an uncertain – and possibly grim – future due to the rapid growth of electronic communications and commerce, according to
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Agencies
Beware: The old DR rules apply to the new medium Web Response
Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication
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Agencies
DIRECT MAIL: Re(a)d Menace
With our tendencies toward unabashed liberalism, we were pleased recently to receive a solicitation from the American Civil Liberties Union in the mail.Our
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Agencies
Getting Your Fair Share
Everybody talks about brand identity. But while it’s a great concept, too often that’s what it stays – a concept without follow-through. Could it be that
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Agencies
RESOURCES: It’s You, Virtually
Now that folks are finally getting used to shopping online, some direct marketers are adding another dimension. Three dimensions, to be exact.It’s called
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Agencies
WEFA to Study DM Beyond U.S. Shores
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,
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Agencies
D&B’s Volney Taylor to Step Down
Volney Taylor, chairman/CEO of Dun & Bradstreet Corp., the Murray Hill, NJ information supplier, plans to step down. Taylor, 59, will retire Dec. 31.
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Agencies
Chemical Haste
Recognizing that an industrywide price slump was not going away, online marketer E-Chemicals Inc. decided that it had to streamline its system for marketing