Agencies
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Agencies
Don’t Leave Home Without Them
Val-Pak now offers a little bit of home away from home. The co-op mailer is promoting coupons that can be used by tourists or business travelers for services
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Agencies
AFP Goes Bankrupt
American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes
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Agencies
KEEP IN TOUCH…
You may have been involved recently in pulling together your company’s holiday card list-and in doing so realized the difficulties of maintaining business-to-business
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Agencies
USPS Asks Extension for Mailing Online
The U.S. Postal Service asked the Postal Rate Commission last month to endorse a three-year extension of its test phase for Mailing Online, an experimental
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Agencies
POSTAL: Pay-as-You-Go Postage
Deutsche Post, the German post office, has teamed with Pitney Bowes and Direct-Marketing Logistic on a pilot program to invoice direct mail postage online.
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Agencies
Music to Make Out By: Ford’s tie-in with Dawson’s Creek has a soundtrack.
There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV
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Agencies
You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.
Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet
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Agencies
D&B’s Volney Taylor to Step Down
Volney Taylor, chairman/CEO of Dun & Bradstreet Corp., the Murray Hill, NJ information supplier, plans to step down. Taylor, 59, will retire Dec. 31.
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Agencies
WEFA to Study DM Beyond U.S. Shores
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,