Agencies

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  ENTERTAINMENT: Heads Up – and Off

  Paramount Pictures is aiming for computer screens as well as the silver screen with its recent release “Sleepy Hollow.”This fall, the studio debuted an

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  Live From Germany: The New DM Boom

  DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)

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  Cash register to-go

  Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

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  Whiteway, Roth, DiBlasi Launch DM Firm

  Brokers Jerry Whiteway and Larry Roth, and senior group vice president Alfred DiBlasi have resigned their positions at Boca Raton, FL-based Worldata WebConnect.

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  Retail 2000 Survival Tactics

  In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant

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  The Visible Marketer: Dell’s CRM model stresses transparent processes

  When I was young I had a Visible Man Kit, a plastic skeleton with molded body organs and transparent plastic skin. The Visible Man’s skin cover had a

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  Virginia Sued Over Wine-by-Mail Ban

  Action could lead other states to lift restrictions on similar cross-border salesA Virginia law prohibiting the sale of wine by mail by out-of-state firms

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  Bear Market: List rental revenue drops as stampsheets mail less

  The list business is suffering the effects of 18 months of declining rental revenue, according to several list professionals.While a number of factors

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  UPDATING THE NEW DM: A Minus 1 on a Scale of 1 to 5

  About two weeks ago I needed some information about my IBM ThinkPad. I wanted to understand the key differences between a port replicator and a full-function

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  BACK TO THE MAILBOX

  In an attempt to head off competition and build market share and brand awareness, Okidata is returning to a marketing technique it used only sporadically