Agencies
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Agencies
Cox Target Media Broadens Its Appeal
Cox Target Media Inc., Largo, FL, made changes recently in its sales organization, sampling program and co-op mailings.Under the sales restructuring,
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Agencies
Cash register to-go
Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
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Agencies
Cook’s Tour
Somehow it should be all but anticlimactic to announce that another major retailer or cataloger has set up a Web site. There is the all-important concept
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Agencies
Straight From the Source
Compiled B-to-B data is better than ever. There are new sources of information – and new ways of looking at itasked to name the most glamorous business
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Agencies
Starting Up? Affiliate!
One way for a Web start-up to distinguish itself in the cluttered e-commerce arena is to attract established direct marketers that own lists of proven
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Agencies
Florence Seeks to Buy Back DMI
Dave Florence, chairman and founder of Direct Media Inc., has signed a letter of intent for management to buy back the company from Acxiom Corp.Florence
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Agencies
It’s Always Martha, Martha, Martha!
I’ve written in this space before about my fear…er, admiration of Martha Stewart. She’s a beacon of impossibility…I mean, hope for the millennial
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Agencies
RTMS Links Up With Customer Insight Co.
RTMS Inc., Milwaukee, will merge with Customer Insight Co. (CIC), the database software firm owned by Orange, CA information service firm Experian. Upon
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Agencies
Retail 2000 Survival Tactics
In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant