Agencies
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Agencies
Starting Up? Affiliate!
One way for a Web start-up to distinguish itself in the cluttered e-commerce arena is to attract established direct marketers that own lists of proven
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Agencies
Florence Seeks to Buy Back DMI
Dave Florence, chairman and founder of Direct Media Inc., has signed a letter of intent for management to buy back the company from Acxiom Corp.Florence
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Agencies
It’s Always Martha, Martha, Martha!
I’ve written in this space before about my fear…er, admiration of Martha Stewart. She’s a beacon of impossibility…I mean, hope for the millennial
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Agencies
RTMS Links Up With Customer Insight Co.
RTMS Inc., Milwaukee, will merge with Customer Insight Co. (CIC), the database software firm owned by Orange, CA information service firm Experian. Upon
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Agencies
GOING ONCE, GOING TWICE…
MORE THAN 5,000 personal computers and related products were put up for bid in November on what is claimed to be the first wholesale Internet auctioning
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Agencies
Don’t Be Lulled
At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections – while
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Agencies
DRTV.COM: Interactive TV could be a boon to direct marketers
Oh, gentle couch potato, you don’t know how lucky you are. What wonders the years ahead hold for you.In the not-too-distant future, you’ll be able to
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Agencies
Why They Work: The pros of using B-to-B compiled lists far outweigh the cons
you’ve heard the complaint before. Perhaps you’ve voiced it yourself. Compiled business-to-business databases aren’t that great.Right?Wrong.Savvy business-to-business
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Agencies
TELEMARKETING: Tough Town for Talking
They sneer. They jeer. They say things like: “Why don’t you get a real job?” Hanging up can be the kindest thing New Yorkers do to telemarketers and pollsters.One
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Agencies
Investing in Data
financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants