Agencies
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Agencies
Adding the Human Factor
What the Internet offers in convenience it lacks in the ability for customers to get a question answered in a timely fashion, or seek the advice of a
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Agencies
Breaking New Ground: Builders go virtual to talk with real estate brokers
Traditionally, the commercial real estate industry has been notoriously old-fashioned when it comes to promoting new projects and properties. To many
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Agencies
Vacation Romance
With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer
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Agencies
Amazon.com Lays Off 150 Employees
Online bookseller Amazon.com, Seattle, has laid off about 150 employees, or 2% of its work force. The move was made in anticipation of higher than expected
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Agencies
Triskaidekafundraising
If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan
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Agencies
Database Buyout: Equifax acquires data gathering units of R.L. Polk
Direct marketers awoke on Feb. 10 to find that there was more competition in the database compiling business – or less, depending on how you look at it.Equifax,
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Agencies
Give Mama What She Craves
No one hungers for information more than new parents – except maybe parents-to-be. That’s what BabyCenter.com is banking on by making information its
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Agencies
THE EVOLUTION WILL BE DIGITIZED
In an effort to build its domestic business by 20% this year, biotech product cataloger ISC Bioexpress is breaking out 11 specifically targeted catalogs
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Agencies
Stopping the Leaky Bucket
For many companies, aftermarket products and services often represent significantly higher margins and sustainable revenue streams than original equipment
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Agencies
Mississippi Becomes 27th State to Sue PCH
MISSISSIPPI BECAME the 27th state to sue Port Washington, NY-based sweepstakes mailer Publishers Clearing House, claiming that the company uses false