Agencies

• Agencies

  Mailers Get New Options

  The U.S. Postal Service is about to give Standard A (advertising) and first class mailers a new option for processing presorted letter-size mail.Beginning

• Agencies

  Co-ops.com

  Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their

• Agencies

  Virtual Limbo – Nothing to L.O.L. About

  One of my pet annoyances is the punctuational shorthand the Internet has thrust upon our consciousness. “:-)” is supposed to mean something – smile or

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  Stay Awhile

  Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

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  Shoppers Log On

  Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty

• Agencies

  Increasing the Traction

  One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The

• Agencies

  Watch and Learn

  Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising

• Agencies

  PRC Scores USPS: Tells postal service to provide updated rate case data

  Riding on the heels of industry outrage over the U.S. Postal Service’s use of old financial data to support the proposed rate hike, the Postal Rate Commission

• Agencies

  DoubleClick Negotiates to Buy SmartBase

  INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom

• Agencies

  The TV Portal

  Digital television takes off in the U.K.It’s no longer true that the revolution will not be televised – the revolution is television. In the United Kingdom,