Agencies
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Agencies
Information, Please: Asking for It
The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained
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Agencies
Integration Sweeping Europe’s Postal Services
European postal services will see far-reaching integration in the next five years as privatization and global alliances transform the industry, officials
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Agencies
A Thorough Examination
At Toshiba America Medical Systems, several departments are part of its diagnostic medical equipment and service sales efforts, including field reps,
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Agencies
Are You One-to-One – or Wan-to-One?
As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug
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Agencies
Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
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Agencies
Sticky Stuff: Web sites use a variety of techniques to keep customers
The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in
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Agencies
Lighting Up Loyalty
Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of
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Agencies
LINKING THE MARKETING-SALES LOOP
Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just
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Agencies
Yet Another Fine Mess
Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?