Agencies
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Agencies
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make using social media
to activate sponsorships an attractive channel. -
Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy. -
Agencies
Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy. -
Agencies
5 Insights for Marketing to Baby Boomers
When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future.
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Agencies
Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults. -
Agencies
Data, Warm Cookies and Capturing Digital Media: Hilton’s Global Marketer
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
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Agencies
Clorox Says Clean is “An Idea” in New Short Films
Clorox is using short films as a way to push a more human message,
that using its products can bring about emotional change. -
Demand Gen
Webinars Engage Prospects for Iron Mountain and Recall
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
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Agencies
Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
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Agencies
Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
