Acquisition
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Acquisition
In a Shift, AB InBev Pitches Lime-A-Rita Exclusively to Women
The new Lime-A-Rita campaign, “Make it a Margarita Moment,” was crafted after an incredible amount of time was spent listening to its female customers.
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Acquisition
Blue Apron Finds a Way to Differentiate Among Foods-in-a-Box
Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.
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Acquisition
King’s Hawaiian Shuns Agencies; Lifts Sales Big Time
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.
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Acquisition
Brawny Man, Cast Off in Favor of Strong Women
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.
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Acquisition
The Oscars, A Night of Mix-Ups and Standout Marketing
Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.
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Acquisition
Mobile Budgets Up, Leadership Teams in Place: Adobe Mobile Maturity Survey
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.
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Acquisition
Virgin Atlantic Rallies Seattle With Free Flight Contest
The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.
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Acquisition
Allstate Revamps “Worth Telling” Content Marketing Campaign
Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.
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Acquisition
Beware the Legal Traps Hiding in Freemium Games
Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.
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Acquisition
The Mindset of Mouse Ears: How to Boost Event Engagement
Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.