Acquisition
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Acquisition
Why Marketers Struggle with Data-Driven Customer Strategies
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
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Acquisition
Social Spreads March Madness Marketing Beyond Hardcore Fans
For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!
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Acquisition
The Art of the Pitch: 6 Tips to Bring Influencers on Board
A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here’s six tips to get.
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Acquisition
Shell Pivots from TV to Social Responsibility Storytelling
Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.
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Acquisition
As Bee Populations Decline, Cheerios’ Buzz the Bee Disappears from Boxes
Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.
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Acquisition
Social Video Best Practices for Digital-first Brands
Here are three social video best practices that are putting digital-first brands on top.
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Acquisition
Continental Tire MLS Sponsorship Reward is Loyalty and Purchases
Head of marketing Travis Roffler weighs in on the Continental Tire MLS sponsorship, the huge growth of MLS and activating to the massive fan base.
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Acquisition
Jameson Opens $13 Million Consumer Experience
Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.
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Acquisition
Top Execs Offer Solutions to Top Marketing and Advertising Challenges
Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.
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Acquisition
Wendy’s NCAA Partnership Kicks Off 3 Weeks of Madness
Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.